Business

The final day did not disappoint featuring conversations with marketing heads and brand leaders.Read More

Sprout Social’s Brittany Hennessy held a deep dive into making influencer marketing the MVP of the media mix.Read More

Softball beats baseball in College World Series social media sales pitch as Opendorse finds the top women’s programs brought a younger, more diverse audience to the plate than their male counterparts.Read More

Disney will host a three-day speaker series for the first time, addressing important topics impacting the advertising industry.Read More

Lionel Messi and Patrick Mahomes team up for Adidas FIFA Club World Cup ad as the brand kicks off the tournament with a message of mutual encouragement.Read More

Martha’s Vineyard is throwing a 50th anniversary celebration for the 1975 blockbuster.Read More

With support from Univision and TNT Sports, the streamer aims to be known for more than boxing.Read More

Amouzou started working at WGBA two years ago.Read More

Social Media Week was a positive and healthy incubator of conversations and ideas.Read More

SharkNinja, the company behind Shark and Ninja household appliances, is hoping to capitalize on the social media obsession with the Mormon drink of choice: dirty soda. Read More