The Art of Marketing in a Fear-Based Industry With Generac CMO Amanda Teder
Moving messaging from fear to peace of mind in the high-stakes world of energy solutions.Read More
Snack Attack: Kellanova CMO Julie Bowerman Is Future-Proofing Pop-Parts and Pringles
How Kellanova is leveraging data, creativity, and cultural speed to lead the future of snacking.Read More
Former Fox Houston Anchor José Griñán Dies at 72
Griñán started working at Houston Fox owned station Fox 26 in 1993.Read More
Veteran WGAL Reporter Ed Weinstock to Retire After Nearly 40 Years with the Station
He joined the station in 1986.Read More
Paddling upstream
We notice the current most when we’re headed against it. It’s easy to take our advantage for granted when we’re headed the other way and it’s helping us.
Related: When I’m on my bike, I generally hope that drivers will cut me some slack–a lesson that’s easy to forget when I’m the one who’s driving.
Here’s How Capri-Sun Made a Lilo & Stitch Cameo
Capri-Sun is a Lilo & Stitch in-movie integration, but not a promotional partner.Read More
As Agencies Move Behind the Scenes in Cannes, Sport Beach Continues to Flex
As economic pressures push many holding companies to scale back at Cannes Lions, Stagwell is doubling down on its high-profile Sport Beach activation.Read More
NBA Playoffs Take It to the House for Global Fan Fests
NBA posts up in Mexico City, Mumbai, Calgary, and São Paulo as it scores a growing international following.Read More
Overdrive Fights Stigma to Make Partying Safer
Overdrive, the latest venture from the team behind Starface, has faced an uphill journey since launching its drug testing kits.Read More
Ad Agency Employees Wary of Industry Consolidation
Many worry ongoing M&A activity will negatively affect jobs and clients.Read More