Business

Volkswagen has teamed up with gaming platform AirConsole to make multiplayer games part of the in-car experience for European drivers and passengers. AirConsole offers a large number of casual games, ranging from racing and sports to puzzles and quizzes. The German carmaker expects to launch the feature in the first European countries in September. It will add more countries by the end of the year. The vehicle lineup includes several EVs (ID.7, ID.5, ID.4, and ID.3) as well as the new Passat, Tiguan, Golf, and Golf Estate — which come as hybrids. For safety reasons, the games will only be…

This story continues at The Next WebRead More

French prosecutors have shed further light on the arrest of Telegram CEO Pavel Durov. Durov was apprehended on Saturday at Le Bourget Airport near Paris after landing on his private jet. The Russia-born billionaire — a dual citizen of France and the UAE — was detained over alleged offences related to Telegram. Durov and his brother Nikolai launched the messaging and social media app in 2013. With almost 1 billion users, the platform has become immensely popular. But it’s also a magnet for controversy. Supporters laud the platform as a bastion for free speech. Critics counter that it’s a haven for…

This story continues at The Next WebRead More

As generative AI continues to evolve at a rapid pace, programmers face a new challenge: mastering meaningful artificial intelligence. It seems that every workplace is pushing towards leveraging the technology — some with more consideration and ethics than others. From task forces to entirely new teams, everyone from scrappy startups to tech behemoths wants a piece of the AI action. A quick look around reveals why: while global stock market turbulence has affected some of the biggest names in tech, including Microsoft, Nvidia, and Meta in recent weeks, others, such as Adobe and Amazon, are enjoying a more optimistic investment…

This story continues at The Next WebRead More

The generation we call the “Next Gen” is approaching content in a fundamentally different way from past demographics; it’s seen as a notoriously difficult group to capture for any meaningful period. But the one thing that keeps them where they are, that grabs their attention for longer than most sports broadcasts or primetime TV shows…Read More

Almost all major companies have a chief financial officer. They also have someone in charge of human resources, and another person leading their legal affairs. It’s hard to find an organization without a CEO. The same isn’t true for chief marketing officers. Overall, 63% of Fortune 500 companies have a marketing executive who sits on…Read More

It’s so tempting to write for everyone.

But everyone isn’t going to read your work, someone is.

Can you tell me who? Precisely?

What did they believe before they encountered your work? What do they want, what do they fear? What has moved them to action in the past?

Name the people you’re writing for. Ignore everyone else.

Read More

Today, ESPN president of content Burke Magnus revealed a new restructure in a memo to employees, resulting in leadership changes as well as job cuts. With ESPN looking to better align its business practices in the shifting TV and streaming landscape, Magnus noted that the company had been working since May on a “plan to…Read More

Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to new documents filed last week in the Department of Justice’s upcoming antitrust trial against Google. The documents reveal the inner workings of Google’s incentive programs with agencies and advertisers. The program gave agencies discounts, special…Read More

The global political landscape has never been noisier. As ideology often makes way for personality, general elections worldwide have ended in surprise, polarized the electorate like never before, and seen politicians use language that would previously have been unacceptable. The fire and brimstone of social media discourse has spilled into the real world, creating a…Read More

Now that the Democratic Party has officially selected Vice President Kamala Harris as its presidential nominee and independent candidate Robert F. Kennedy Jr. has dropped out, the revised race for the White House has begun with just over two months left to go. One way Democrats hope Harris can beat Republican rival Donald Trump in…Read More