In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph sit down with Ken McFarland, global head of digital commerce for Unilever Home Care. McFarland shares insights from his unique career journey, beginning with his leap from 7th Generation to Unilever, and how he has navigated the challenges of scaling from…Read More
Google’s plans for a third data centre in Dublin have hit a snag. Unimpressed by the lack of on-site renewable energy sources to power the facility, the South Dublin County Council today announced it had refused the tech giant’s expansion scheme. Along with many other tech firms, Google has its European headquarters in the Irish capital, and currently employs around 5,000 people in the country. It also already has two data centre facilities at the Grange Castle business park, situated south west of the city centre. The company first announced its plans for a third, 72,400 sqm, centre adjacent to…
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Nickelodeon wants to encourage kids to spread kindness in the real world–and in the metaverse. Today, Comic Relief US announced its second annual Kids Relief campaign in partnership with Nickelodeon. Titled “Game to Change the World,” the interactive and virtual-to-real-world campaign aims to empower kids to do good deeds in reality and online. As part…Read More
Volkswagen has teamed up with gaming platform AirConsole to make multiplayer games part of the in-car experience for European drivers and passengers. AirConsole offers a large number of casual games, ranging from racing and sports to puzzles and quizzes. The German carmaker expects to launch the feature in the first European countries in September. It will add more countries by the end of the year. The vehicle lineup includes several EVs (ID.7, ID.5, ID.4, and ID.3) as well as the new Passat, Tiguan, Golf, and Golf Estate — which come as hybrids. For safety reasons, the games will only be…
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French prosecutors have shed further light on the arrest of Telegram CEO Pavel Durov. Durov was apprehended on Saturday at Le Bourget Airport near Paris after landing on his private jet. The Russia-born billionaire — a dual citizen of France and the UAE — was detained over alleged offences related to Telegram. Durov and his brother Nikolai launched the messaging and social media app in 2013. With almost 1 billion users, the platform has become immensely popular. But it’s also a magnet for controversy. Supporters laud the platform as a bastion for free speech. Critics counter that it’s a haven for…
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As generative AI continues to evolve at a rapid pace, programmers face a new challenge: mastering meaningful artificial intelligence. It seems that every workplace is pushing towards leveraging the technology — some with more consideration and ethics than others. From task forces to entirely new teams, everyone from scrappy startups to tech behemoths wants a piece of the AI action. A quick look around reveals why: while global stock market turbulence has affected some of the biggest names in tech, including Microsoft, Nvidia, and Meta in recent weeks, others, such as Adobe and Amazon, are enjoying a more optimistic investment…
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The generation we call the “Next Gen” is approaching content in a fundamentally different way from past demographics; it’s seen as a notoriously difficult group to capture for any meaningful period. But the one thing that keeps them where they are, that grabs their attention for longer than most sports broadcasts or primetime TV shows…Read More
Almost all major companies have a chief financial officer. They also have someone in charge of human resources, and another person leading their legal affairs. It’s hard to find an organization without a CEO. The same isn’t true for chief marketing officers. Overall, 63% of Fortune 500 companies have a marketing executive who sits on…Read More
It’s so tempting to write for everyone.
But everyone isn’t going to read your work, someone is.
Can you tell me who? Precisely?
What did they believe before they encountered your work? What do they want, what do they fear? What has moved them to action in the past?
Name the people you’re writing for. Ignore everyone else.
Today, ESPN president of content Burke Magnus revealed a new restructure in a memo to employees, resulting in leadership changes as well as job cuts. With ESPN looking to better align its business practices in the shifting TV and streaming landscape, Magnus noted that the company had been working since May on a “plan to…Read More
