Business

A clean room partnership will help brands track sales.Read More

The new ad format aims to engage consumers as AI is eating into retailers’ traffic.Read More

Havas launched its “Beyond the Brief” campaign at Cannes Lions to champion neurodivergent creativity and push for systemic change across the ad industry.Read More

The single-most effective way to invest 90 seconds a day is simple (and difficult).

18 times a day, when you’re about to offer advice, ask a question or blurt out a response, wait five seconds.

That pause shifts the way what you say next will be perceived.

It also opens the door for you to discover what was about to be said, which might be the most important thing you haven’t heard.

Buzzer management is essential for some activities. But 18 times a day, a pause might be exactly what’s needed instead.

PS Yesterday’s post had a link that caused a warning for some folks. I’m sorry. There was a bug in the software I use, and I’m hopeful they fix it soon. The warning was needless, but it still perplexed some folks. My apologies.

Read More

Kids grow up with innate curiosity. It’s the hardwired instinct that permits us to walk, talk and survive long before we get to school.

And at school, the industrial imperative prizes rigor over just about everything else. Obedience, detail orientation and system compliance are the unstated goals.

Curiosity is supposed to fend for itself, apparently.

Once we leave school and enter the workforce, curiosity gets even less encouragement. That’s a shame, because while many institutions suffer from too much rigor, just about all of them would benefit from more curiosity.

If you are lucky enough to find a curious person, perhaps they could benefit from a little rigor. But if you encounter a rigorous person, the real opportunity is to rekindle their curiosity. It’s there, we simply need to encourage it.

XKCD.

Read More

ADWEEK’s real-time coverage of Cannes Lions. We’re bringing you breaking news, standout campaigns, industry insights, and exclusive moments as they happen. Whether you’re on the ground or tuning in from afar, this is your go-to source for everything Cannes.Read More

Kerrygold’s recent brand trip proves brand trips are still a way to generate positive buzz.Read More

WBD and TNT Sports are “virtually” sold out of FIFA Club World Cup ads as deal with DAZN gave buyers options for 24 broadcasts on TNT, TBS, and TruTV and additional coverage through Bleacher Report.Read More

The parade will be held on June 14.Read More

No streaming title crossed the 1 billion viewing minutes threshold during the recorded week.Read More