Business

News networks devoted a significant amount of airtime to covering the region.Read More

Fox News and CNN had special live programming.Read More

Two years after her appointment as CEO of Elon Musk’s X, Linda Yaccarino is stepping down.Read More

From Oscar-winning glory to overnight closure: The Mill’s downfall explained.Read More

The sneaker brand’s global campaign seeks to redefine what ‘ambassadorship’ entails.Read More

He was accused of assaulting a woman at her home in Meade County.Read More

The man targeted the site’s security cameras, destroying all of them, but not before cameras captured clear images of his face.Read More

Mesa left the market’s ABC affiliate WOI in May 2024 after working as the midday anchor for three years.Read More

Paramount+ lets fans stake their claim over its IP.Read More

Publicity is the hard work of getting media outlets and social media influencers to talk about you. Hustle for attention and mentions.

Public relations is the much harder work of engaging with internal teams to make something worth talking about. It’s not spin, it’s story telling that resonates and holds up to scrutiny.

Sometimes, organic publicity is a natural byproduct of good public relations. Mostly, though, the work is about the public, not the folks in the middle.

If you want to do public relations, you need access and leverage and time.

If you want to do publicity, you’ll need a thick skin.

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