TV isn’t like it used to be, so TV advertising shouldn’t be either. Amid industry consolidation, cord-cutters, cord-nevers, and a shifting streaming and linear landscape, entering the TV advertising space can be overwhelming. However, Angela Voss, CEO, Marketing Architects, explained on Monday at ADWEEK’s Brandweek that TV marketing may not be as complicated as it…Read More
California Attorney General Rob Bonta filed a lawsuit Monday against ExxonMobil, accusing the oil and gas giant of exaggerating the effectiveness of its plastics recyclability efforts and causing pollution in the state, The Wall Street Journal reports. According to the Journal, Bonta began a probe into ExxonMobil and other fossil fuel companies two years ago,…Read More
WMAQ reporter Lauren Petty is leaving local TV after more than 20 years. Petty joined the Chicago NBC-owned station in 2012. She posted the news to social media saying that working in local tv was a dream come true. “After 22 years in television, tomorrow is my last day on the air,” Petty posted on…Read More
25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 218 | CNN: 103 | MSNBC: 126Prime: FNC: 269 | CNN: 106 | MSNBC: 195 FNC: CNN: MSNBC: 4PM Your World:164 Tapper:122 Deadline WH:136 5PM Five:299 Tapper:137 Deadline WH:– 6PM Baier:214 Blitzer:140 Melber:172 7PM Ingraham:222 Burnett:159 Reid:167 8PM Watters:273 Cooper:123 Maddow:185 9PM Hannity:230 The Source:109 From Russia:200…Read More
Chenue Her will join Fox owned station KMSP Fox 9 as weekday morning anchor. Starting in October, he’ll co-anchor the 4:30 to 6 a.m. hours of Fox 9 Morning alongside Hannah Flood. In addition, Kelly O’Connell will join Tom Butler for the 6 and 7 a.m. hours. “We’ve been big Chenue fans from afar for…Read More
25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 238 | CNN: 111 | MSNBC: 131Prime: FNC: 375 | CNN: 154 | MSNBC: 192 FNC: CNN: MSNBC: 4PM Your World:209 Tapper:122 Wallace:171 5PM Five:380 Tapper:121 Wallace:– 6PM Baier:219 Blitzer:138 Melber:190 7PM Ingraham:259 Burnett:168 Reid:191 8PM Watters:385 Cooper:158 Hayes:252 9PM Hannity:316 Collins:144 Wagner:194 10PM Gutfeld:426 Phillip:159 Last…Read More
The digital media company Vice relaunched its print magazine and debuted its first subscription product on Tuesday, part of a broader renaissance of the publisher following its May 2023 bankruptcy filing. The revival is the byproduct of a joint venture between Vice Media and Savage Ventures, which acquired the rights to Vice’s digital properties in…Read More
Advertising for med spas has historically been heavy on product benefits–in other words, it leans into the aesthetic side of what consumers can expect, with “before” and “after” sneak peeks as enticements. Humor is an outlier in the category. But a multi-state chain of treatment centers called OrangeTwist means to change that, injecting some levity…Read More
Artificial intelligence (AI) has been a buzzworthy topic in the industry for a while now. While AI is still a wild west of sorts, many agencies have been utilizing it to streamline everything from planning and strategy to creative ideation. At the 4A’s CEO Breakfast at Cannes Lions, ADWEEK sat down with a group of…Read More
The Washington Post is laying off one-quarter of its workforce from Arc XP, the publisher’s stand-alone software unit–the latest change as the company aims to turn its business around under new leadership. (WSJ) A total of 54 jobs are being cut across the organization in functions such as sales, engineering, marketing, technology, product, etc., a…Read More
