Whether shoppers think they’re cute or controversial, M&M’s colorful mascots continue to produce positive results for the brand. This is valuable throughout the year, but crucial during Halloween. In September, the National Retail Federation estimated consumers would spend $3.5 billion on candy this spooky season. That’s down from $3.6 billion in 2023, but up from…Read More
On Friday, Scott Jones at FTVLive reported that Gray cut staff at some of its smaller stations. We asked Gray about it, but got the “we don’t talk about personnel matters” line. However, at KEYC in Mankato, Minnesota, which reportedly lost nearly half its news staff, the station is letting viewers know they will now…Read More
As Americans head to the polls on Tuesday, it’s important to remember that reporting the results will be a marathon, not a sprint. With that in mind, TVNewser reached out to the poll watchers at various news networks to weigh in on what viewers need to know amidst the incoming flood of Election Night data….Read More
Police in Iowa say that a recent tip led them to search a property in Minnesota related to the disappearance of news anchor Jodi Huisentruit, almost 30 years after she disappeared. Huisentruit was an anchor at KIMT in Mason City, Iowa when she went missing on the morning of June 27, 1995. Despite a number…Read More
Ogilvy One has been named the new CRM agency for tax preparation and financial services company H&R Block. Ogilvy One will be responsible for creating valuable customer relationships by design for H&R Block. The Lacek Group, an Ogilvy One company based in Minneapolis, will lead the efforts, working in partnership with a team at Ogilvy…Read More
A janitor’s coworkers give him the chance to show off his secret talent in Amazon’s heartwarming holiday ad, which emphasizes the joy that a simple act of thoughtfulness can bring. “Midnight Opus” follows a janitor at a theater, who often sings the classic 1965 Burt Bacharach and Hal David song “What the World Needs Now…Read More
McCann Worldgroup has promoted Emiliano Gonzalez De Pietri to global creative partner, global brands, up from McCann Spain chief creative officer. De Pietri will report to Javier Campopiano, global chief creative officer of McCann Worldgroup and McCann. Both are based in the network’s Madrid office, which is becoming a major global hub, led by CEO…Read More
Deliveroo’s chief global marketing and product officer, Adam Bishop, has left the business, ADWEEK has confirmed. The exec arrived at the London-headquartered food delivery app in 2021 as vp of its media, e-commerce, and global partnerships division. By 2022, he had been named vp of advertising, responsible for expanding its growing retail media network. He…Read More
I started playing around with videos on LinkedIn casually about a year ago, mostly out of curiosity. LinkedIn launched native video in 2017 and got more serious about the format in March 2024, seemingly overnight turning its algorithm sights on being the TikTok of B2B video. LinkedIn then made a significant monetization move by introducing…Read More
Digital ad buyers rely heavily on social media, but Greg Wester senior vice president of marketing at mobile adtech company Digital Turbine, believes they’re missing big opportunities. Digital Turbine sponsored a panel at ADWEEK’s Mediaweek event in New York. Wester showed the results of a six-month study with Qrious Insight, which collects consumer behavioral data,…Read More
