Business

Guy Sellers joined then-Total Media Grouip in 1983, when it was just a three-person team.Read More

Greg Knipp, CEO of Dieste, is remembered by colleagues as a humble, visionary leader who empowered others with kindness, trust, and unwavering support.Read More

Columbia Sportswear’s first brand relaunch in a decade has an irreverent take on outdoor adventuresRead More

Sneakers are better for running a marathon, but shoes are better for a wedding reception.

This is the better of utility. Finding something that does the job it sets out to do.

And then there is the better of taste. Yellow mustard might be better than Dijon mustard. Not for me, perhaps, but for you.

When we sacrifice utility for taste, it pays to acknowledge that we’ve done so. Just because you like the shape of the bridge you just designed doesn’t mean it’s going to support trucks that drive over it.

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Ikea Marketing & Communications, part of a growing trend of brand studios, is preparing for a changing landscapeRead More

No important movie has ever been a solo project.

While we can see a director’s point of view from movie to movie, the collaborative nature of the work is evident. Actors, cinematographers and musicians all change what we see. And because of the huge amount of time and money involved, compromise (and the resistance to compromise) are a dominant force as well.

A book might be a solo act, but it’s often influenced by a great editor. Few of these professionals get the credit they deserve (and sometimes they’re called agents or spouses.)

And with rare exceptions, paintings are done by just one person.

Great directors are also great project managers. And broken-hearted screenwriters often began with a misunderstanding of what they were getting into.

When we set out to create, it helps to understand who are collaborators are and to choose them wisely. A well-trained AI, an insightful editor, an A&R person running interference–these are choices.

Understand the medium and your resources before you begin.

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MSNBC finished ahead of CNN in the primetime Adults 25-54 demo.Read More

It was the highest-rated show in primetime.Read More

When a system becomes complex and our knowledge peters out, we’re tempted to assert, in the words of Gilbert Ryle, that there’s a ‘ghost in the machine.’

“How does the stoplight work?” “Well, it knows that there’s a break in the traffic so it switches from green to red.”

Actually, it doesn’t ‘know’ anything.

Professionals can answer questions about how. All the way down.

[This is one reason why the LLM AI tech stack is so confounding. Because there are no experts who can tell you exactly what’s going to happen next. It turns out that there might be a ghost, or at least that’s the easiest way to explain it.]

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Fox News remained the most-watched network during this period, followed by MSNBC and then CNN.Read More