Big 12 Enters College Football Season as ‘A Different League’
Big 12 campaign with creative partner Translation shifts focus from conference realignment to the intersection of sports and culture.Read More
Smartly’s Laura Desmond Predicts a Renaissance for Creativity With AI
Unlike past changes, AI is accelerating everything.Read More
Best Buy Ads Vies for National Ad Budgets With DSP Deals and Store Takeovers
Top execs rally around the retail media network, courting brand advertisers.Read More
Congo Brands’ Wendell Venerable Is Not a Trend Chaser
The power of execution in a shiny object world.Read More
Magnite Becomes Third SSP in Two Months to Sue Google Over Antitrust Allegations
Magnite, the third SSP to sue Google over antitrust allegations in under two months, claims the tech giant unlawfully stifled competition.Read More
When a Discount Becomes a Death Spiral
BYD predicted it would sell ten times Tesla’s anticipated U.S. sales. But that was before the ass fell out of its brand and its market.Read More
Watch Robert Redford’s Most Memorable Ads
ADWEEK remembers Robert Redford’s best commercials.Read More
Automating Lead Nurturing With AI Agents
Are you struggling with the twenty-one touches necessary to convert a prospect into a customer? Wondering how to nurture your database of cold leads without overwhelming your sales team? In this article, you’ll discover how to build an AI agent that automatically texts or emails old prospects and turns them into qualified prospects ready for […]
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Literally Media Acquires Den of Geek in 7-Figure Deal
The publisher behind Cracked and Know Your Meme is adding a pop culture outlet with Comic-Con roots.Read More
EA’s Long-Awaited Skate Reboot Drops Viewers Into the Heart of the Community
EA and Uncommon formed a real skating community for the much-anticipated reboot of Skate.Read More