With voting across the U.S. in the election officially done, seven states will play a crucial role in determining who becomes the next U.S. president. Those battleground states include Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin, where polls are deadlocked between Vice President Kamala Harris and former President Donald Trump. Because of their…Read More
It’s the most wonderful time of the (election) year. Steve Kornacki is bringing his much-loved state-by-state breakdown prowess to Election Night coverage on MSNBC and NBC News. And if you somehow still doubt Kornacki’s popularity with news junkies, TVNewser saw his rock star status cemented at an MSNBC Live event in Brooklyn in early September….Read More
Primetime coverage of 2024’s political Super Bowl is now underway. Key talent from the various news outlets in position to cover one of the most costly contended presidential elections in American history, with a deadlocked race Vice President Kamala Harris and former President Donald Trump. Marathon coverage of this consequential election opened with snazzy sports-esque…Read More
First Coast News chief meteorologist Tim Deegan has announced he will retire after 42 years. His last day on-air will be May 30, 2025. Deegan joined First Coast News in 1982 as a meteorologist. Before that, he worked at KRIS in Corpus Christi, Texas and KBTX in Bryan, Texas. “For generations, Tim has been a…Read More
Brian Williams didn’t travel over the rainbow to return to the anchor’s chair–just to Culver City, California. The former face of NBC Nightly News ushered Amazon into the brave new world of news programming on Tuesday when Election Night Live with Brian Williams went live on Prime Video at 5 p.m. ET. And Williams was…Read More
In early October, I saw a post on X floating around with a flyer promoting a Timothee Chalamet look-alike competition. I thought it was a big old gag to get some attention. After looking into it, I was surprised to see there were over 900 confirmed attendees and articles from local news publishers about the…Read More
After five weeks at the top of the charts, ABC News’ Good Morning America surrendered its crown on the last week of October. NBC News’ Today finished first in total viewers–and retained its usual top spot in the Adults 25-54 demo–for the week of Oct. 28. That wasn’t the only unfortunate piece of news for…Read More
In this election, we witnessed unique campaign strategies by both presidential candidates. What struck me most was former President Donald Trump’s ability to deploy marketing in a powerful and polarizing way, a true reflection of his approach to everything: all in, all out, no holds barred. It’s symbolic of how marketing shapes our perceptions of…Read More
Regardless of political leaning, any social media strategist, content manager, or content creator can learn from the Harris campaign’s best-in-class social strategy to connect with target audiences and move them toward support. The Harris campaign maintained two separate social media accounts across all platforms and broke the mold of the traditional political campaign strategy. If…Read More
The last week of October and the final week of the 2024 campaign season held positive news for CBS Evening News with Norah O’Donnell. The perpetual third place newscast was also the only program to see week-to-week gains in both total viewers and the advertiser-coveted demo of Adults 25-54. The news was especially encouraging in…Read More
