Tubi is making movie magic for brands. During the Super Bowl, Fox’s ad-supported streaming service debuted a Tubi Movies campaign for e.l.f cosmetics, NERDS, and Poppi, which hijacked the brand’s spots and reinterpreted them into film trailers that aired exclusively on Tubi. According to Tubi, the creative trailers–which were developed in partnership with Mischief @…Read More
Pfizer’s 2025 Big Game ad, which aired in the first quarter, features a young boy who beats cancer. Early data suggests the internet doesn’t like it. So far, the majority of Pfizer mentions across the internet over the past 24 hours have been negative, according to social listening data seen by ADWEEK. Some example posts…Read More
Some of the biggest celebrities in the world add to their vast fortunes by forging relationships with brands. Taylor Swift is no exception. She’s been a spokeswoman for Diet Coke, Apple, Target, Keds, and Stella McCartney, to name just a few. Partnering with Swift, whose sphere of influence is unrivaled, is a dream come true…Read More
NBC Sports is in for a viewership and advertising bonanza in 2026 as it airs the Winter Olympics and Super Bowl 60. Two days after the Opening Ceremony presumably airs on NBC from Milan-Cortina d’Ampezzo, Italy, the network will also broadcast the Super Bowl from Santa Clara, Calif., on Feb. 8. After a wildly successful…Read More
THE AD: Rewards app Fetch is running a Super Bowl ad attached to a $1.2 million sweepstakes to promote the app. Consumers with the Fetch app can open it during the last two minutes of the game for the chance to win $10,000 from an in-app livestream. All told, 120 people will win money. MY…Read More
Salesforce has unveiled its Super Bowl 59 ad, the latest installment in its “Agentforce. What AI Was Meant to Be” campaign starring Matthew McConaughey. The cloud software company will also air a second spot during the game with McConaughey as part of its broader campaign. The 30-second spot, “Gate Expectations,” drops McConaughey into a familiar…Read More
At a time when the country is deeply and evenly split along political lines, it’s not surprising that this year’s crop of Super Bowl ads is playing it safe by trotting out the creatures. Mountain Dew’s got singing seals, Coors Light’s got sloths, Booking.com’s got the Muppets. Oh right, and Totino’s has a space alien–Chazmo….Read More
Someone must have spiked the Gatorade in Caesars Superdome. How else to explain all the nightmarish body horror permeating so many Super Bowl 59 commercials? From Seal transformed into an actual seal in a Mountain Dew spot to Nick Offerman and Eugene Levy experiencing flying facial hair, it’s almost like David Cronenberg hijacked the broadcast….Read More
Fetch is hoping to become a mainstream name with its first Super Bowl ad. The 30-second ad, called “The Big Reward,” stars CEO and founder Wes Schroll pitching Fetch as “America’s rewards app” before explaining why the company is running a Super Bowl ad: Fetch is giving away $10,000 every second during the last two…Read More
THE AD: Antonio Banderas opens his Bosch fridge, marvels at its freshness-preserving tech, and–bam!–he’s no longer just Antonio; he’s tuxedo-clad Antonio Bosch-deras, oozing suave confidence. Meanwhile, a construction worker morphs into a “Macho Man” Randy Savage-esque wrestling legend, complete with over-the-top theatrics, all thanks to…a Bosch power tool? The two strut, pose, and flex their…Read More
