Over the past few months, Michael Kassan has been quietly signing clients to his new consulting company, 3C Ventures. There is of course the question of whether 3CV, which Kassan is announcing in ADWEEK, should even exist. A Nov. 15 arbitration hearing will determine whether a noncompete should keep Kassan from building a rival to…Read More
Shoppers can now order ingredients for New York Times Cooking recipes thanks to a new two-year partnership with grocery delivery platform Instacart, the companies announced today. While the integration should lead to more purchases through Instacart, the publisher gets access to audiences through the commerce platform. A handful of recipes are available in the Instacart…Read More
Fox isn’t giving up on linear TV anytime soon. What’s happening: Today, Fox Networks announced that it’s utilizing DatafuelX to provide optimized data-driven linear (DDL) media plans. Why it’s happening: DatafuelX, which utilizes analytics and technology for multi-currency, cross-platform solutions, noted that Fox will leverage its full-service SaaS platform, M3, to provide DDL media plans…Read More
France’s (and Europe’s) GenAI darling Mistral has reportedly almost tripled its valuation, reaching €5.8bn. First reported by Sifted and later confirmed by the Financial Times, the Paris-based startup has raised a €468mn equity funding round, led by DST global and existing investor General Catalyst. An additional €132mn in debt financing brings the total funding to €600mn. Mistral launched just a little over a year ago, but it has risen to prominence at an impressive rate. Its open-source and optimised multilingual large language models (LLMs), which target developers, have quickly rendered it the European challenger to OpenAI. The startup’s potential attracted strong…
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Spotify unveiled its largest global marketing campaign since 2023’s Wrapped, with a similar message about the intensely personal relationship that many users have with the platform. Like the nine-year-old Wrapped, the new campaign, “My Spotify,” is personalized and rooted in insights from the platform’s own data. The ads feature real fans and highlight their unique…Read More
The marketing team at Lowe’s Home Improvement is hoping to give its bottom line an assist with an elevated chief marketing officer, a new agency partner and a fresh campaign featuring the king of assists–Lionel Messi–to kick off the summer. The brand promoted Jennifer Wilson from senior vice president, enterprise brand and marketing, to senior…Read More
A UK startup has used an AI algorithm to identify a previously unknown kind of rare-earth free magnet, in a potential breakthrough for how we discover and create new materials. Materials Nexus, headquartered in London, used its machine learning algorithm to identify and analyse over 100 million combinations of materials that could produce a viable rare-earth free magnet. The winning formula is what the startup calls MagNex. It’s a permanent magnet free of rare earth’s like dysprosium and neodymium. Its creators say it can be produced at a lower cost and with less carbon emissions than comparable rare-earth element magnets…
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As retail media explodes to reach a projected $140 billion in global ad spend this year, according to Emarketer, major retailers have found themselves in new strata of competition. Those mind-boggling predictions mean retail media networks (RMNs) are also expected to make a bigger splash this year at the Cannes Lions festival as marketers increasingly…Read More
Celebrities rarely come to Cannes Lions just to socialize on adtech yachts. If they’re not promoting their own startups, they’re guests of major corporations hoping to leverage their star power to get more butts in seats at the Palais. Here are some of this year’s best-known names in attendance. Queen Latifah Rapper, actor, producer Marleen…Read More
A new report from measurement firm Comscore has shed light on the popularity of Roku, both as a streaming service and an operating system. According to the June findings, Roku is the most popular CTV operating system by time spent, representing 49% of the total market. Capitalizing on this usage, The Roku Channel has become…Read More
