Flag on the Play: How the Super Bowl Breaks All the Advertising Rules
None of the conventional wisdom applies when you’re making a Super Bowl ad.Read More
Ad Industry Agentic Protocols Are Multiplying—But Adoption Still Remains Elusive
At IAB ALM, adtech insiders say that a glut of emerging protocols won’t fix the challenges of agent-driven advertising — and could make adoption even harder.Read More
EXCLUSIVE: Southwest’s Local and Streaming Super Bowl Ad Playfully Recalls the Chaos of Open Seating
The airline switched to assigned seating on Jan. 28.Read More
Luquire’s Dominique Robinson Is Bringing Golf to Everyone
The co-founder of Urban Eagle golf apparel is democratizing the game ‘everyone can play.’Read More
The Most Effective Super Bowl Commercials, Ranked by Viewers
The top 10 Super Bowl ads of the past five years and why they work, according to System1.Read More
Publicis Expands Working With Cancer Initiative With New Research and AI Coach
Publicis Groupe is expanding its Working With Cancer initiative with new research and a privacy-first AI coach aimed at better supporting employees navigating cancer at work.Read More
SpaceX and xAI: A merger of ambition, optics, and unanswered questions
If you look at the press releases and breathless commentary around the recent acquisition of xAI by SpaceX, you might think we’re witnessing a tectonic shift in technological destiny. A $1.25 trillion “mega-company” is born, poised to reshape artificial intelligence, space infrastructure, satellite internet, and possibly the fate of humanity itself. That narrative, enthusiastically repeated across headlines, serves a purpose: it frames a somewhat messy corporate consolidation as inevitable progress. But let’s take a closer look and separate actual substance from Silicon Valley myth-making. A mega-deal that’s really an identity crisis At its core, this acquisition solves one problem: xAI needed…
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‘I Look At Them As Little Vacations’: Matthew McConaughey on Why He Loves Filming Ads
From Uber Eats to Salesforce, advertising scratches a different creative itch for the star.Read More
Becoming AI Ready: How to Creatively Secure Your Future
Are you worried that AI will replace your job? Wondering how to stay relevant as technology rapidly evolves? In this article, you’ll discover how to become AI-ready through a practical three-phase framework that helps you creatively embrace change and secure your professional future. The Real Competition Isn’t Humans Versus AI The biggest misconception about AI […]
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“Everybody wants to win”
Sports analogies often let us down.
A colleague was explaining how measurement was difficult in many organizations, unlike a basketball game, where the time, the score and the stats are clear and obvious.
He said, “everybody wants to win.” Depending on how you define ‘win’, this is demonstrably untrue.
It seems that among professional athletes, everyone does want to win, all things being equal. But all things are rarely equal.
Perhaps a player wanted to celebrate with friends a day or two before the game instead of watching game tapes. Or maybe they wanted to think for a moment, just a moment, about a conflict they recently had, instead of being supernaturally focused. Or it could be that they’re protecting their body or their psyche rather than risking everything right now, in this particular moment.
Under the circumstances, committed professionals often choose to do their best to meet the specified goals. But the circumstances are rarely evenly distributed.
What everybody wants is what they want.
It helps to do the work to understand why things aren’t the same for each individual, and even better, how to create the conditions for culture and systems to make the goals you seek more likely to be met.
When we get smart about what we mean by winning, we can build a more resilient and aligned organization.