CANNES, France–The Young Lions competition ended last week with only one U.S. team making a shortlist, but the group of Young Lions came away with invaluable learnings and advice to the industry about elevating young creatives. The contest sent 10 U.S. winners to Cannes Lions to compete against nearly 20 countries across five categories: digital,…Read More
Swiss startup Neustark has raised $69mn to take its carbon capture technology global. BlackRock, the world’s largest asset manager, and Singaporean investment firm Temasek led the funding round. Neustark captures waste CO2 from biogas production. It injects it into recycled concrete, which then gets reused to make new roads and buildings. The concrete stores the carbon for at least 100,000 years, even if it gets demolished. “We turn the world’s largest waste stream — demolition concrete — into a carbon sink,” said Johannes Tiefenthaler, co-CEO and co-founder at Neustark. Neustark was founded in 2019 by Johannes-Tiefenthaler and Valentin Gutknecht. Credit:…
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Last year, Mastercard chief marketing and communications officer Raja Rajamannar invited the company’s chief financial officer, Sachin Mehra, to co-lead a session with him at the Cannes Lions International Festival of Creativity. It was the first time a CFO spoke on stage in the event’s 70-year history. Rajamannar compared Mehra’s appearance at the festival to…Read More
Move over Clojure, there’s a new kid on the block; Zig has emerged as the best-paying programming language for developers in 2024. That’s according to the latest Stack Overflow survey. The poll, which included 89,184 software developers across 185 countries, found that Zig developers command the highest median salaries, earning $103,000 per year on average. Just 0.83% of the surveyed developers reported they were proficient in Zig, underscoring its relative obscurity and scarcity in the talent pool. 3 well-paid tech positions hiring now Project Delivery Manager (H/F/X), Octopus Energy Group, Paris Administrator FLUX GATEWAY / Secure TRANSPORT H/F, Consort France,…
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It’s a pretty simple calculation.
How much value per dollar does a freelancer produce for you? What’s the psychic reward for the time you put into your favorite hobby? That machine that takes time and money to set up and run… what does it create when it’s operating?
Not everything can or should be evaluated on a return on effort basis, but when we’re comparing two alternatives, it’s a fine place to start.
Instead, we often find ourselves focusing on how easy it is to avoid the issue and choose to focus our effort on more of what we did yesterday, or how painful it might be to walk away from a sunk cost or asset. We think about the effort around the effort, instead of the choices we can make each day about what might be worth our focus.
Business leaders continue to panic around a perceived lack of AI skills. According to Salesforce data, only one-in-10 global workers have so-called “in-demand AI skills.” This concern is reflected among senior management, with Deloitte finding that 68% of executives report a moderate-to-extreme AI skills gap. In fact, the phrase “AI skills” is a misnomer, and executives would do well to avoid blindly talking about it. Instead, leaders should focus on how humans can manage and work alongside AI tools. After all, AI is just like any other technology: we need to learn how to integrate it into our lives. In…
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The burgeoning national political season isn’t just about campaign promises and competing candidate agendas: It’s about advertising. According to Forrester Research, 82% of B2C marketing executives in the U.S. have concerns about marketing their brands during this year’s presidential election cycle. Advertisers, publishers and platforms will face additional challenges as an even greater deluge of…Read More
One year after Goodby Silverstein & Partners laid off executive creative directors David Suarez and Danny Gonzalez during a company restructuring, the pair has won the Liberty Mutual Insurance account away from GS&P for its new agency, Bandits & Friends. Liberty Mutual confirmed to ADWEEK that Bandits would be the lead partner to its internal…Read More
France and China blasted a new satellite into space on Saturday, in an increasingly rare example of cooperation between a Western power and the world’s second largest economy. The Space Variable Objects Monitor (SVOM) launched atop a Long March 2C rocket from Xichang Satellite Launch Centre in southwestern China. The probe will survey the cosmos for gamma-ray bursts, the most powerful explosions in the universe. Beijing Time June 22, 2024 15:00: China-France SVOM satellite was launched by Long March 2C rocket from Xichang Satellite Launch Center. 118th space launch in 2024, China’s 29th, 2nd this month, 4th for Long March…
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On this episode of the Marketing Vanguard podcast, Shake Shack CMO Jay Livingston discusses his unique journey from finance and technology to marketing. Livingston also offers insights into his current role, including the importance of performance marketing and collaborations for driving success at Shake Shack. He’s also candid about the challenges and changes Shake Shack…Read More
