Welcome to this episode of the Marketing Vanguard podcast. Today’s guest is Alex Schultz, chief marketing officer and vp of analytics at Meta. We discuss Schultz’s career journey, the role of the CMO at Meta, the integration of brand and performance marketing, understanding different audiences, and the challenges and opportunities in the marketing landscape. He…Read More
Even during Pride Month, many brands struggle to genuinely celebrate diverse communities and understand the best ways to do so. In this episode of Young Influentials, we dive deep with boutique fitness brand Barry’s Christina Holden, head of PR, and Victor Self, svp of diversity, equity, inclusion and belonging, to uncover how Barry’s authentically honors…Read More
In this episode of Brave Commerce, hosts Rachel Tipograph and Sarah Hofstetter are joined by Colgate Palmolive’s Diana Haussling, CMO of North America and svp/gm of consumer experience and growth, and Amy Benford, vice president and general manager of integrated marketing. Together, they delve into the transformative experiences and invaluable insights gained at the Cannes…Read More
SkyCell, based in Switzerland, has closed $116M in a Series D round for its technological solution that improves the pharmaceutical supply chain for air travel. Founded in 2013, the startup manufactures temperature-controlled containers, using proprietary cold chain technology to monitor and optimise functions such as cooling, humidity protection, and shock absorption. The containers also come with a patented insulation system that reflects heat radiation, enabling them to self-charge in cold environments such as refrigerated vehicles. This ensures a steady temperature between -80°C to 25°C, depending on the specific model. Effective cold chain storage has become a critical part of pharma…
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While Stability AI’s latest image-generating model, Stable Diffusion 3, may have been a success, things behind the scenes at the company have been slightly more turbulent. However, with today’s funding announcement, it seems the immediate financial woes may be over for the time being. Following the departure of founder and CEO Emad Mostaque in March after allegations of mismanagement and what Fortune termed an “investor mutiny,” sources close to the company reported last month that Stability AI was considering a sale. (For the record, Mostaque himself said he left to pursue “decentralised AI.”) How close they came to going through…
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Taking advice from the “Prince of Darkness” could be either the best or worst decision ever–but for a new Liquid Death campaign, Ozzy Osbourne preaches the kind of restraint he was never known for during the heyday of his career. Hyping the brand’s latest product, called Death Dust, Osbourne rolls up in a luxury car…Read More
Amid tense relations between big tech and the EU, Meta has announced its second AI startup accelerator in Europe. The accelerator targets startups that want to integrate open-source foundation models (such as Llama and Mistral 7B) into their products. To deliver the programme, Meta has once again teamed up with Hugging Face, a US-based open-source platform that hosts machine learning models and tools, and Scaleway, a European cloud provider for AI infrastructure. The initiative will initially select five startups in the MVP (minimum viable product) or product stage. The finalists will receive technical mentoring by teams at Meta’s AI research…
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It is notoriously difficult for startups in life sciences and biotechnology to get investments for lab facilities and equipment to be able spin out from universities. To that effect, Superlab Suisse operates facilities where biotech startups, scaleups, and their staff can access state-of-the-art equipment according to a “lab as a service” business model. The company today announced the opening of its second space in biotech hub Basel, Switzerland. The 4,770 square metre space will offer ready-to-use laboratory spaces, along with essential operational support services. “We are thrilled to bring Superlab Suisse’s innovative platform to Basel, the city of Pharma,” said…
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Sweden’s weather can be unpredictable and chilly even in the summer, so people try to make the most of all-too-brief sunny moments. Ikea stepped in to help with a special billboard that uses a mirror from its catalogue to reflect light onto shady areas and maximize time in the sun. The billboard, created by agency…Read More
Rihanna’s American Sign Language interpreter, Justina Miles, went viral for her performance at the 2023 Super Bowl, leading to a wave of sign language covers of songs across social media. Ford taps into this trend with a campaign created in collaboration with the British Deaf Association. The effort, by Wieden+Kennedy London’s social creative studio, Bodega,…Read More
