Business

Lynn Conway may hold the record for longest delay between being unfairly fired and receiving an apology for it. In 1968, IBM — a company that now covers its logo in a rainbow flag each June for Pride Month — fired Conway when she expressed her intention to transition. She died on June 9, 2024 at age 86. IBM eventually apologised to the now-famous computing expert, but only 52 years later, when Conway was 82 years old. Although Conway’s start as a trans woman while at IBM was inauspicious, she quickly found a new job under her post-transition name and…

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Ready means that time is up, spec is met and the user can engage.

Done might mean that you believe it’s perfect and cannot be improved.

We’ll settle for ready. In fact, meeting spec means we’re not settling. It’s just what you promised.

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Artificial intelligence is the big thing right now, with industries from finance to health care to retail scrambling to adopt AI or risk being left behind. But speaking as professors of business, we think some companies might be jumping the gun. Our recent research suggests that service providers shouldn’t automatically jump on the AI bandwagon. Instead, they should make a choice informed by their strategy. In short, when it comes to AI and service firms, more isn’t necessarily better. Why service providers face a different calculation Are you a manufacturer? Then if AI reduces your costs without lowering quality and…

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If you follow European AI news, you may have read that Finland’s Silo AI and Germany’s Aleph Alpha recently established a partnership to deliver “sovereign AI.” It would seem whoever is responsible for partnerships at Silo is keeping busy, as the company today announced yet another collaboration, this time with investor darling Mistral AI. The past couple of years have seen businesses scramble to implement AI, often even before they know how they are actually going to use it, for fear of being left behind. Without proper implementation and the correct solutions and models, the promises of efficiency gains and…

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For the first time in my 14 years in a row attending Cannes Lions, I spent most of the first half of the festival in the bowels of the Martinez, sitting in conference rooms, some without any windows. But it was pure joy because we had the good fortune of having to prepare for Titanium,…Read More

ADWEEK’s Brand Genius award recognizes the most dynamic and innovative brand thinkers working today. In a business environment as competitive as it is unpredictable, brands succeed only with the guidance of true achievers who are brave enough to take chances, willing to break with convention and able to read opportunities in the market. Our Brand…Read More

When looking for what drives creativity, the Uber Villa at Cannes Lions is a good place to start. In partnership with ADWEEK, the Uber Villa hosted a Creativity in Motion: Exploring New Media Landscapes panel during last week’s Cannes Lions International Festival of Creativity, with top industry experts discussing what fuels today’s creative marketing. Moderated…Read More

As a CFO in the advertising industry, the one constant that I’ve come across is change. Maybe it’s a recency bias, but the past few years have been seemingly more volatile than at any point I can remember. The challenges have been harder and more ill-defined, the answers weren’t straightforward and the outcomes have been…Read More

As AI boosts demand for more data storage, Europe is considering sending data centres into space — and the plan is not as outlandish as it may first appear.   A 16-month, €2 million study has concluded that space-based data centres are technically, economically, and environmentally feasible.  Thales Alenia Space and Leonardo coordinated the ASCEND study, which was funded by the EU. The research also tapped expertise from the likes of Airbus, ArianeGroup, and the German Space Agency.  “Deploying data centres in space could transform the European digital landscape, offering a more eco-friendly and sovereign solution for hosting and processing data,”…

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As summer rolls around again, it’s road trip season. Every vacation needs a playlist and all the better if eight-time Grammy winner Anderson curates it.Paak. For World Music Day 2024, Lexus and Amazon Music teamed with Anderson .Paak to create “Destination .Paak – The Lexus GX Remix.” Promoting the GX Luxury SUV, the launch intends…Read More