Business

ADWEEK unpacks two wildly different holiday ad strategies and what they reveal about each retailer’s fortunes heading into the season.Read More

At Brandweek 2025, marketing leaders at some of the most popular beauty and lifestyle brands painted a picture of brand marketing shaped by culture and community, rather than aspirational aesthetics.Read More

Viral Nation’s new measurement offering looks to replace impressions.Read More

Hasbro is going to start developing its own video games starting next year for the first time, CMO Jason Bunge said onstage at ADWEEK’s Brandweek conference in Atlanta. Read More

The marketing exec, entrepreneur, and co-host of On Brand with Jimmy Fallon espoused an ethos of self-determination at Brandweek.Read More

The Kleenex maker is acquiring Kenvue, adding more than 30 health brands including Tylenol and Band-Aid.Read More

This is not a promise to be made lightly.

It’s not, “I’ve got your back until it becomes difficult or inconvenient for me.”

It puts us on the hook, without exception.

This is a powerful promise, a commitment that can change the life of both parties. Don’t do it lightly, but do it. It’s worth it.

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Etsy is continuing to position the customizable products shoppers can buy from crafters as a way to give a holiday gift that will make someone feel truly seen in a trio of interconnected TV spots from Orchard Creative.Read More

Holiday season campaign follows the introduction of the shoe brand’s ‘Run as One’ ethos.Read More

Coca-Cola is ringing in the holidays with a refreshed take on one of advertising’s most enduring seasonal traditions. Launching today, “Refresh Your Holidays” is the latest campaign from WPP Open […]Read More