There’s a difference between employing a winning Super Bowl formula and producing a formulaic ad, and Bosch may not like the side of the fridge where Mark Fitzloff has shelved it. Founder of Portland, Oregon-based creative firm Opinionated, Fitzloff gives Bosch and its agency partners at Droga5 credit for “doing their homework” and figuring out…Read More
Most Super Bowl viewers expect to see ads for beer, snacks, and trucks. And Sunday’s game delivered on all the usual commercial fronts. But in 2025, a somewhat more surprising trend emerged: pharmaceutical advertisers went big for the Big Game. Novartis shelled out millions for its first Super Bowl ad, which playfully shined a spotlight…Read More
The best part of the Super Bowl isn’t the wings, the nachos, the halftime show, or even the football itself–it’s talking about the commercials. Well, advertising professionals think so, anyway. The day after the Big Game, ADWEEK asked creative leaders to weigh in on their favorite ads. We share their picks below. Budweiser Budweiser’s Clydesdale…Read More
Fox Corp., the parent company of Fox News Media, announced Monday that it has acquired Red Seat Ventures. The media company is famous for its creator-led podcasts and digital media entities, which features such former Fox News personalities as Tucker Carlson, Bill O’Reilly, and Megyn Kelly. Per the terms of the deal, Red Seat Ventures…Read More
It’s time for the Big Game, and brands are ready to show what $8 million gets you in this economy. Which brands will stand out, and which ones fall into the basic trap of commercial cliches? Get your bingo cards out: Celebrity cameo: Check. Check. Check. Check. Check. Holy crap why are there so many?…Read More
Super Bowl 59 is over and the Philadelphia Eagles are back at the top of the NFL summit. The team’s 40-22 victory against the Kansas City Chiefs came and went, but — like all big pop culture moments — it didn’t leave the internet unscathed. As ever, brands were quick to rattle off jokes in…Read More
At ADWEEK, it’s sometimes hard to remember that there’s an entire sports contest going on during advertising’s biggest night of the year. But from our vantage point, the football team from Kansas City wasn’t the only group of losers–there were ads that flopped, celebs that just weren’t funny, and longstanding trends that dropped off this…Read More
Super Bowl 59 delivered more than just a lopsided game–it also became a meme goldmine. From Kendrick Lamar’s headline-grabbing halftime performance to surprise celebrity appearances, both the action on the field and in the commercials provided endless fodder for the internet to feast on. Here’s a roundup of the most meme-able moments from Sunday’s Super…Read More
Once upon a time, movie stars only made Super Bowl ad appearances in Big Game trailers. These days, they’re too busy hawking commercial products to advertise, you know… movies. That’s why the movie studios that did fork over $8 million for Super Bowl airtime put the focus on characters and franchises that had a track…Read More
Rafael Sanchez has joined Indianapolis, Indiana Fox affiliate WXIN as an investigative journalist and anchor. Sanchez left ABC affiliate WRTV in February of last year. “My new work home is Fox59/CBS4,” he wrote on Facebook. “The non-compete ended on Sunday at midnight. I’ll resume helping people with our consumer segment #CallRafael.” “We are thrilled to…Read More
