Business

Out of the way and a little inconvenient

Business

Visitors to your new bookstore are likely to have a phone in their pockets–they could buy a book from the competition without even walking into the shop.

And diners at your funky restaurant have to pass dozens of other places to eat on their way to you. Places that are faster, more conventional and probably cheaper as well.

Good, fast and cheap used to be the goals of a typical small business. Today, there’s probably a giant, heartless competitor who is gooder, faster and cheaper than you.

The way forward is simple: Be worth the trip. Be worth the price.

“You can pick anyone, and we’re anyone” isn’t going to be helpful going forward. Be someone instead.

Racing to the bottom is no longer a viable option, but it’s more compelling and useful to race to the top than ever before.

Read More

What the world teaches us

Business

It’s possible to consider the next event in our lives as something the world is trying to teach us.

But it might be even more effective to realize that, whenever we choose, we can learn something from what’s going on. We’re not getting taught, we’re choosing to learn. There’s a lesson in every interaction, if we want there to be.

When we choose to learn, our active participation makes a difference.

Read More

Posts pagination