Nonprofit Allbritton Journalism Institute, which houses nonprofit political newsroom Notus, named media executive Brad Bosserman as chief revenue officer of both operations Thursday. (ADWEEK)Read More
Press Forward, the national initiative that awarded $100,000 to the St. Louis Argus, said it “paused payment” on the grant while it looks into allegations that the newspaper has helped itself to the work of numerous other media outlets. (SLM)Read More
More publishers are discovering that magazines are now a luxury good. (Bloomberg)Read More
There’s nothing like home for the holidays, especially if you have singer and actress Jennifer Hudson on hand to host your festive party. Old Navy kicked off its holiday campaign, “Love Is in the House,” on Thursday (Oct. 24) with the Emmy, Grammy, Oscar, and Tony (EGOT) award winner. The retailer’s marketing push comes as…Read More
Dodgers vs. Yankees. Los Angeles vs. New York. Ohtani vs. Judge. Hollywood vs. the Big Apple. Evil Empire vs. LaLa Land. Any way you look at it, this year’s World Series is more than just a baseball championship–it’s a battle of the two biggest brands in the sport: two global powerhouses, representing enormous markets, packed…Read More
As the reigning Queen of Halloween for four decades and counting, Elvira, Mistress of the Dark, is justly celebrated for her goth-tastic fashion sense, quick wit, and enormous… ratings. But her alter ego, Cassandra Peterson, wants to be remembered by two simple words: great businesswoman. “A lot of my fans don’t realize that I run…Read More
LiveIntent has laid off 35 people, according to a warn notice filed this week with the New York State Department of Labor. The data and identity company was acquired by Zeta Global for $250 million in a deal that closed Oct. 21. The acquisition was first announced on Oct. 8. New York-based LiveIntent had 159…Read More
How does someone’s career pivot from running a record label, to running a film company, to shoppable QR codes? IRCODE founder and CEO Matty Beckerman–the latest subject of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom–explained his journey. Beckerman’s father is a mechanical engineer, so he said his first job was assembling…Read More
The 2024 ANA Masters of Marketing Conference in Orlando, Fla., is drawing much of the attention in the agency world, but there are still account wins, acquisitions, mergers, and product launches to report. 50,000feet Independent brand consulting and creative agency 50,000feet acquired brand and communications firm Long Dash with an eye toward delivering more comprehensive…Read More
