In this episode of The Garage podcast, hosts Dan Massimino and Evan Hovorka are joined by Dan Hight, business development and partnerships executive at market intelligence firm Placer.ai, and Paul Brenner, svp of global retail media and partnerships at shopper analytics company Vibenomics. Join as they explore the transformative power of in-store retail media and…Read More
On Oct. 17, L.A.-based athleisure brand Alo Yoga created an Instagram post featuring Kim Seok-jin, 31, a member of the blockbuster K-pop boy band BTS, modeling a $158 Make Waves Hoodie in heather gray. “Introducing our newest global ambassador: worldwide handsome #jin,” it read. The eight-word post racked up over 426,000 likes. But Brian Nam,…Read More
As Amazon’s revenue and stock price continue to climb, the company is also pulling back. Between January and August, Amazon cut its U.S. ad spend by 20%–equivalent to $700 million–compared to the same time in 2023, according to estimates from ad intelligence platform MediaRadar. The drop from $3.4 billion to $2.7 billion comes amid other…Read More
Three years after its premiere, Squid Game continues to pay dividends for Netflix, which has churned out a popular reality show based on the franchise, has Season 2 of the series releasing on December 26, and has created Squid Game fan experiences around the globe, including in Los Angeles and Madrid, Spain. The latest iteration…Read More
We’ve forgotten how often society had an answer for that question.
Perhaps our shift away from a dictated answer not only gives us freedom, it also creates ennui and fear.
The culture of a generation or two ago told you where to study, what to study, how to cut your hair, what to wear, where to work, how to present within your class or identity, what to listen to, what to eat, what to drive, where to live and more.
Things have changed, slowly and then all at once.
You’re way less likely to get picked.
The gatekeepers have left the gates unlocked.
And yet, the indoctrination of ‘supposed to’ continues.
The disconnect is real. Like all change, it’s not easy. One of the early subtitles of my new book was, “figuring out what to do next.”
Owning our choices is a privilege that we can learn to dance with.
There are very few activities that are fully reversible.
Ice sculpture might be one of them. Once the ice melts, all the effort and information is lost, and refreezing lets you begin again with a new, fresh block of ice.
Of course, it’s not completely gone. The thing you made remains in your memory, and in the consciousness of anyone your artistry touched.
Yes, we leave a trail. Always.
Tread lightly, but make a difference.
There’s a lot of pressure to make things dumber. Better to make it dumb than to have someone simply walk away, apparently.
With so much to consume, and an unlimited amount to learn, there’s a race to make knowledge into a checklist item. Freon gas! Large language model! Coefficients! Many people just want to say a magic word and move on.
Of course, if we dumb things down, they become dumb.
This is not the same as simplifying concepts before adding nuance.
Four year olds easily learn to speak, and many kids in second grade can read. Not because they have a dumb version, but because someone cared enough to make the method simple.
There are simple explanations for quantum mechanics and for auto mechanics as well. They simply take a while to understand well enough to teach them to other people.
Start with basic principles, go slow and build. No need to dumb it down. Simple it up instead.
We have enough dumb. We need more simple.
LinkedIn is becoming a bigger platform for creators. The social platform for professionals is a growing tool for creators to build an audience and get brand deals. Creators like Gen Z public speaker Morgan Young, comedian London Lazerson and Jonathan Reid, founder of podcast firm Reidentify, are some of the biggest stars on LinkedIn. They’re…Read More
In a scene that’s played out a zillion times in the long history of soap commercials, a half-naked male model lathers up in a mildly suggestive but still safe-for-work product demo. But what if the well-worn trope got a sinister tweak, and the shredded man in the shower was a serial killer trying to erase…Read More
Happy Friday to all who celebrate. What a week it’s been regardless of your political beliefs. (I was going to write “regardless of where you lean politically” but no one seems to lean anymore, they fully immerse themselves in the opinion.) In this week’s edition of stories we didn’t write up for one reason or…Read More
