Majority, an Atlanta-based creative culture agency, has promoted founding partner Asmirh Davis to president. Since the launch of Majority in 2021, Davis has been chief strategy officer. With expertise for connecting iconic brands with culture, Davis’s strategy has guided Majority’s top creative campaigns, including Sprite, BLK (Match Group), and General Motors. She has also been…Read More
Hip-hop, sneakers, bees and basketball collide in Nike’s film to mark the re-release of its 1999 Wu-Tang Clan Dunk High model, which debuted on the latter’s SNKRS app in early November. “The Hive,” sees the hip-hop group’s architect, RZA, play beekeeper on a New York City rooftop, while fellow Wu-Tang Clan rapper Raekwon narrates why…Read More
Toy maker Mattel went into crisis response mode over the weekend, as shoppers discovered that the packaging for its dolls tied to upcoming Universal Pictures release Wicked included the URL for age-gated pornography site Wicked.com, rather than the film’s official website (WickedMovie.com). X (formerly Twitter) was flooded with images of the packaging error this past…Read More
Google has rolled out an A/B testing feature for its AI-powered ad-serving tool Performance Max. This lets advertisers test how certain changes impact campaign performance, such as changing creative assets or the landing page, giving buyers more visibility into performance, four ad buyers told ADWEEK. Google announced in late October that it plans to roll…Read More
Holiday shopping at Walmart is about to get dramatic, as the retailer blurs the lines between advertising and entertainment for its Black Friday campaign. Today (Nov. 11), Walmart debuted “Deals of Desire,” a 10-part series that pays homage to various genres of entertainment while promoting its Black Friday and Cyber Monday deals. The first episode,…Read More
WANE anchor Alyssa Ivanson told viewers she will be off the air for the rest of 2024 to spend time with her family after the death of her infant daughter Joy. “On November 3, 2024, Joy Agape was born at 12:35 am, but her soul was already in Heaven,” she wrote on Facebook. “Our hearts…Read More
Fred Campagna has signed of from Atlanta CBS affiliate Atlanta News First. He joined the station in 2019. “After 26 years in the broadcast business, tonight is my last night.” he said in a video on social media on Friday. He is moving to be the director of forensic meteorology at Haag. His station bio…Read More
When you’re a soldier, decisions made on the battlefield can mean life or death. In advertising, decisions in the boardroom don’t result in life threatening situations. For some veterans making the transition to civilian life, advertising may seem a less stressful option, even if skills learned in the armed forces might not directly translate to…Read More
Many Latinx and Hispanic kids may have grown up hearing “Hay comida en la casa” – which translates to “there’s food at home” in English – in response to their requests to eat out. DoorDash takes the typically disappointing phrase in a different direction. The delivery platform’s campaign taps into childhood nostalgia to target Hispanic…Read More
You can’t just release any product into the ether and call it a drop: Achieving the latter requires a whole vibe. The Combat MFG brand has produced bats for baseball and softball players since 2004 and has a distinct look that players gravitate toward: an oversized barrel that results in heftier hits. But 20 years…Read More
