Business

Post‑game analysis by Emberos shows Super Bowl ads resonated differently with AI platforms than human audiences, highlighting a new metric for advertising impact.Read More

The company expects more multi-sport buys and live opportunities for advertisers.Read More

TV measurement firm EDO documented the most effective ads of this year’s Big Game, ranking each spot based on consumer engagement data, such as search, that predict future sales. Read More

How Pinterest is compressing the funnel between discovery and conversion.Read More

CES, Davos, and the messaging in the Super Bowl ads this year made it clear: AI is no longer a capability story. These 10 trends are converging now.Read More

Are you copying and pasting prompts from the internet only to get mediocre results? Do you feel like AI tools are powerful but you’re not getting the consistent outputs you need? In this article, you’ll discover a strategic framework for getting reliable results from AI models. You’ll learn why most prompting advice fails, how to […]

The post Rethinking Prompting: Getting AI to Work for You appeared first on Social Media Examiner.

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The challenge of the library is the card catalog. If you don’t know what you’re looking for, it’s hard to find much of anything.

The challenge of the web is the search box, for the same reason. It’s efficient once you’re on a mission, but it requires you to go first.

And the chat interface of Claude and ChatGPT is more of the same. Faced with infinite choice, what we really need is a guide.

By request then, ten places to start on this blog:

“Notes to myself” — 65 principles distilled from 10,000+ posts.

“The smallest viable audience” — This will reframe how you think about mass, about scale and about marketing.

“Seeking yoyu 余裕” — Perhaps we need more humanity and less more.

“Energy and systems complexity” — Systems thinking that connects beans to bureaucracies to solar panels.

“Failing in the trough” — A practical, visual framework anyone with customers can use immediately.

“The AI effort gap” — Six sentences that reframe the entire AI conversation.

“Enrollment” — The deep dive into how change actually happens — not through authority or money, but through people choosing the journey.

“Better than the cheap alternative” — What sort of work is worth doing? Particularly by you?

“The Strategy Questions” — 53 questions from “This Is Strategy.”

“This is number 10,000” — The meta-post.

It would be great if there were a similar service for your project, your work and your interactions with empty search boxes.

One approach: ask the AI what you should be asking about. A good librarian is priceless.

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London-based energy software company Tem has closed a $75 million Series B round led by Lightspeed Venture Partners, with additional funding from AlbionVC, Atomico, Hitachi Ventures, Schroders Capital, Voyager Ventures, Allianz, and others. The round reportedly values the company at more than $300 million and will fund its expansion into the United States and Australia. Tem builds an AI-native energy platform designed to automate the pricing, matching, and execution of electricity transactions, a market that has long relied on manual processes and legacy infrastructure. Its core system uses machine learning to forecast supply and demand, match buyers with suppliers, and…

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Earned media has always been hailed as the holy grail of PR due to its unparalleled ability to build trust. Most recent surveys state that 40%–60% of the population still trusts organic content the most, depending on the country. However, I see significant business risks in relying on organic PR only, especially now that various AI systems are on the rise. Robots don’t distinguish between earned and paid content when using it to generate answers. And that’s a wake-up call for us all to revise our PR strategies. The potential dangers of earned-only PR strategies The primary advantage of earned media,…

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i-Health—the company behind women’s over-the-counter brands AZO, Estroven, and Culturelle—has expanded its relationship with Dentsu, naming the agency its media and creative AOR as it looks to modernize its portfolio […]Read More