As digital advertising enters its third decade, advertisers are still spending millions funding spammy “made for advertising” sites and disinformation, a new report finds. Media analytics ad-tech firm Ebiquity, in partnership with programmatic research firms Jounce Media and DeepSee, found $115 million in ad spend went toward spammy made-for-advertising (MFA) sites–7.8% of the programmatic budget…Read More
Freelancing the ultimate marmite experience: Some people love it, and some people hate it. If you work in the tech sector or a creative field, it’s probably something you’ve considered (or tried out) at least once. In fact, according to a survey by Upwork, 20% of current employees in the US — that’s 10 million people — are considering going freelance. The perks of working for yourself are obvious: you can choose your own hours (and clients), work from anywhere, and have unlimited freedom. But sometimes, the reality is a little bit different. Imposter syndrome, dry spells at work, shelling…
This story continues at The Next WebRead More
The European Parliament has passed into law the Digital Services Act, a regulation that aims to rein in big tech by curbing the spread of illegal content and disinformation on social media platforms in Europe. The DSA aims to limit how big tech collects data, as well as ban ads targeted at children and based…Read More
Modern sports sponsorship pursues a singular goal: the sure thing. Whether it’s reinforcing the National Football League’s argument for Super Bowl week ads, letting Pepsi decode sports fans’ spending patterns or helping both of the above recalibrate their relationship, data plays an increasingly valuable role in streamlining the endorsement process. As the NFL, European soccer…Read More
WPP-owned creative agency VMLY&R has strengthened the U.K. leadership team of its health offering with the hiring of Jo Crouch as managing director and Khalid Latif as executive creative director. Crouch, who was previously the agency’s head of strategy, joined from Weber Shandwick in January after two and a half years there as its head…Read More
It’s far easier now than it’s ever been before.
(You can look it up.)
[Bonus PS: highlighting some climate-related art and artists who helped with the Almanac: Von Wong (launching a new piece this week), Justin Brice Guariglia and Shepard Fairey.]
[Bonus PS2: A major addendum to the Almanac just went live today. It’s free here.]
In a stunt that sounds like it’s straight out of Charlie & The Chocolate Factory, U.K. brand Cadbury has launched two mystery chocolate bars, giving sweet-toothed detectives a chance to win an almost $6,000 (5,000 pound) mystery prize if they’re able to guess the flavors. To promote the competition, the Mondelez-owned brand has literally “broken”…Read More
Brand executive turned founder Roma Patel started her company when she zeroed in on a gap in the market–and a gap in nutrition. Tejari, which she named after her two sons and the inspiration for the DTC company, is disrupting the protein category with its simplistic, clean plant-based blends. And with national distribution on the…Read More
When your passion becomes your profession, it’s easy to feel like you’ve won the proverbial lottery. But what happens when you aren’t afforded the luxury of signing off at the end of the day? It’s the perfect digital storm: For consumers, the immersive nature of gaming makes it the ultimate form of escapism. For game…Read More
Disney is the latest publisher to cross the upfront finish line. On Monday, Disney closed its strongest upfront ever, reporting $9 billion in advertiser commitments from every major holding company and key deals across entertainment, streaming, sports and inclusion, according to the House of Mouse. Live events, Disney+’s upcoming ad-supported tier, and addressable and measurement…Read More
