Consumers view loyalty programs favorably and willingly enroll to receive rewards from their favorite brands. However, if the program is not easily accessible and intuitive, it will inevitably lead to a lag in member participation, rendering the program less effective. In fact, the average consumer belongs to 14.8 loyalty programs but is only active in…Read More
WhatsApp released a sticker pack inspired by Netflix series Stranger Things. This sticker pack contains animated stickers that users can send in conversations. Our guide will show you how to use the WhatsApp sticker pack. Note: These screenshots were captured in the WhatsApp application on iOS. Step 1: Open a WhatsApp conversation and tap the…Read More
Gen Z and millennials are drinking less alcohol than generations before them. According to Heineken’s 2022 Beer Report, 46% of Gen Z and millennials are drinking less alcohol in general, while 26% would like to see a greater choice of lighter-style beer. For Heineken-owned Desperados, this presents somewhat of a conundrum since its target audience…Read More
70% of people who experience a lack of relevancy with ads are often spammed and receive inaccurate information in brand communications, according to a report by customer engagement and data management software company Redpoint Global via Dynata Research. Irrelevant culprits include inaccurate promotional emails or recommendations unrelated to prior purchases. While 70% of consumers reported…Read More
Global beverage producer The Coca-Cola Company has named former Facebook, Microsoft and Instacart executive Carolyn Everson as a director. Top line Everson, who left delivery platform Instacart at the end of last year after only a few months, has been elected to the Board of Directors for Coca-Cola. The Board also includes chief executive and…Read More
During the lockdown, my 65-year-old mother did something that actually shocked me. She started going on to TikTok so she could watch and follow her favorite “Dancing Dadi” – which means grandmother in Hindi. I was genuinely taken aback to discover that my mother – who is completely technophobic – had bought an iPad, got a high-speed internet connection, and figured out how to create a TikTok account, all just to watch uninterrupted Dancing Dadi. While I appreciate that few sights are more entertaining than an Indian granny amusing others with her wicked dance moves, there had to be something…
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Luxury automotive brand Mercedes-Benz will see its director of creative communications and marketing Natanael Sijanta depart to join the global communication and marketing agency within Omnicom. Sijanta will join Team X, the dedicated agency created to service the brand last September when it consolidated its marketing within the agency holding company. The move will see…Read More
The American Civil Liberties Union (ACLU) has published thousands of pages of previously unreleased documents, which reveal how the Department of Homeland Security (DHS) is buying access to the location data of millions of US citizens’ cell phones. The warrantless purchase by various parts of the DHS — including Customs and Border Protection (CBP) and Immigration and Customs Enforcement (ICE) — was first reported by The Wall Street Journal in 2020. In response to the news, ACLU filed a Freedom of Information Act (FOIA) request to DHS, ICE, and CBP, followed by a respective lawsuit. While the litigation is still ongoing,…
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To truly address the climate crisis, carbon emissions reduction is required across all industries–including media buying. But to track progress and determine a baseline, the advertising industry needs a common language, agreed-upon measurement tools and a plan for what to tackle first, according to WPP-owned media agency GroupM. With that in mind, the firm released…Read More
Shopify extended its long-standing partnership with Google to YouTube, enabling merchants on its commerce platform to integrate their online stores with the video platform and potentially reach its 2 billion-plus monthly logged-in users. Shopify explained in a blog post, “Today, every brand is focused on one thing: connecting with their audience. Meaningful engagement with consumers…Read More
