General Mills marketer Sophie Duval, who was the chief marketing director for the retail outlets of ice cream brand H?agen-Dazs, has left to join cookery product manufacturer La Maison Fran?aise du Verre. Duval had spent almost three years with H?agen-Dazs, based in Paris with an overview of the marketing for its retail outlets across Europe…Read More
As brands look for new ways to capture demand and drive growth, Google is helping businesses connect with consumers in the moments that matter through ads automation. During Adweek’s Elevate: AI event, Darshan Kantak, vp of product management at Google, and Jamie MacNaughton, head of digital at tails.com discussed how ads automation can help businesses…Read More
Consumers are seeking personalized and sophisticated interactions when working with businesses. To build deeper and more relevant relationships, Michael Shores, head of data science at Vista, is taking a balanced approach combining analytical and algorithmic-based strategies to communicate with customers. He joined Adweek’s Elevate: AI event to discuss how Vistaprint uses advanced machine learning techniques…Read More
Holiday shopping season isn’t all about the latter stages of December anymore, as Pinterest found that the pandemic and economic challenges have caused Pinners to pivot, leading to smaller but more frequent celebrations. The platform explained in a blog post Tuesday, “This year, holiday shoppers plan to celebrate as much as they can. They’re finally…Read More
Would you like a warning before the world ends? Well, it’s now possible. Extraluminal is an Internet of Things (IoT) device that will notify you an hour before the Earth is about to be destroyed by a supernova. What is a supernova? Supernova N49 was photographed in 2006. Image credit: NASA’s Marshall Space Flight Center A supernova refers to “the cataclysmic explosion of a massive star at the end of its life. It can emit more energy in a few seconds than our sun will radiate in its lifetime of billions of years.” Two or three supernovas occur each century…
This story continues at The Next WebRead More
If you think dead spider robots are something straight out of a horror movie (or your worst nightmares), I have some news for you. Mechanical engineers from Rice University have actually turned spider cadavers into what they call “necrobots,” able to function as mechanical grippers. What’s “necrobotics?” The use of animal characteristics or components to create robotic systems isn’t a novelty in research. Think of bio-inspired and biohybrid robots. On the left: Harvard’s bio-inspired robot, the Octobot. On the right: An example of a biohybrid robot, which is a tissue-engineered ray controlled by light. Credit: Harvard University, Kevin Kit Parket…
This story continues at The Next WebRead More
In the age of social media, TikTok- and Instagram-ready lodging has become all the rage in travel and hospitality. Third-party vacation rental companies like Airbnb and Vrbo have certainly benefited from the trend, offering what they touted as unique stays that were considered preferable among travelers looking to nab an enviable stay on a sensible…Read More
In the fall of 1966, the London-based film producer Albert Broccoli was strolling around the Tokyo Motor Show when a car grabbed his eye. It was a prototype from Toyota, a sinuous, cat-like coupe called the 2000GT. Broccoli was in Japan to scout locations for his next film, 1967’s You Only Live Twice, the fifth…Read More
From chatbots to voice search to mixed reality, artificial intelligence is quickly becoming an integral tool for marketers trying to gain a competitive edge in the marketing ecosystem. These challenger technologies and more were explored at Adweek’s annual Elevate: AI event, which was held virtually on July 12. The summit featured marketing leaders and executives…Read More
Actress and entertainer Keke Palmer will host Are We There Yet?, a series on Meta’s Facebook and Instagram pages that will help shine a light on developments in the metaverse. Internal shop Creative X spearheaded the initiative, describing the series as part Bill Nye the Science Guy and part Comedians in Cars Getting Coffee. Palmer…Read More
