As kids soak up the final days of summer sun and prepare to return to their studies, class is already in session for parents looking to save money on their back-to-school spending as inflation concerns loom. That’s according to coupon company RetailMeNot, which recently surveyed more than 1,000 consumers to learn how they are navigating…Read More
72andSunny’s loss is VCCP Group’s gain, as two former colleagues are reuniting at the New York office of the independent agency. Brett Edgar has been appointed chief executive officer, North America, the first North American CEO for VCCP in its 20-year history. Edgar will be joined by Caroline Grayson, who was named managing director of…Read More
Instagram added the Add Yours sticker to Reels. This sticker allows creators to enter a prompt that will encourage their viewers to create their own videos in response. Our guide will show you how to use the Add Yours sticker in Instagram Reels. Note: These screenshots were captured in the Instagram application on iOS. Step…Read More
Vice World News will become the first global news publisher with an original channel and show on Twitch when the latter debuts Aug. 23. The two-hour show will be livestreamed Tuesdays and Thursdays from 11 a.m. to 1 p.m. ET, co-hosted by Samir Ferdowsi and Dexter Thomas. Vice News vice president of global video Lianne…Read More
CKE Restaurants Holdings regional chains Carl’s Jr. and Hardee’s are turning to Twitch for inspiration on experimenting with new recipes and possibly even adding new items to their menus. The company teamed up with Twitch’s in-house Brand Partnership Studio on “Create Your Happy,” which brings together social media users and Twitch streamers and viewers. Fans…Read More
Cosmetics brand Urban Decay turned to Pinterest for a first-of-its-kind beauty campaign to back its latest eyeshadow offering, Naked Mini Palette. Pinners can complete an image-based quiz to build a mood board of their life, and then receive a personalized recommendation of the palette that’s right for them. Pinterest creators Ofunne Amaka and Jaleesa Jaikaran…Read More
TikTok introduced its newest suite of commerce products, Shopping Ads, with the aim of enabling brands to easily build engaging consumer experiences that make shopping exciting and entertaining. According to a global research study TikTok conducted with Material earlier this year, 56% of TikTok users said ads on the video creation platform lead them to…Read More
If you’re tired of standing on long airport lines, United Airlines feels your pain and your waning patience. With its latest campaign, the airline carrier is offering customers Agent on Demand, a customer service function that connects travelers to United reps via the app, without having to physically wait in line. If that kind of…Read More
A campaign from Mercedes-Benz, which juxtaposed the automaker’s logo with images of nature to promote its electric car range, has been hijacked by sustainability brand WhereFrom–following accusations of “greenwashing” by the auto brand. The original posters from the car marque showed its symbol emblazoned across close up shots highlighting the beauty of nature: from the…Read More
McDonald’s unique menu items around the world make for popular online fodder, with articles listing surprising regional meals–ranging from the McSpicy Paneer Burger in India, to corn pie in Malaysia. But when it comes to launching one of those products, how does the brand cater to local tastes while luring in new customers? A recent…Read More
