Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment, from a Ryan Reynolds Mint Mobile stunt to a new beverage from Red Bull. Morsel #1: Ryan Reynolds infuses Mint Mobile with AriZona tea style price savings (sort of) A can of AriZona Iced Tea has been $0.99…Read More
After a two-year virtual hiatus, Brandweek made its triumphant return to a live stage earlier this month. From Sept. 12-16, the industry’s leading marketers and executives converged at the InterContinental hotel in Miami, Fla. Over the course of five days both in-person and virtual attendees had access to a variety of sessions that explored the…Read More
In yet another example of the swift justice system in the U.S. at its finest, Meta reached a settlement in a lawsuit filed in October 2020 against two parties for data scraping. Then-Facebook director of platform enforcement and litigation Jessica Romero said in a Newsroom post when the suit was filed that BrandTotal, based in…Read More
If there is one thing California Pizza Kitchen (CPK) is known for, it’s, well, pizza. Founded in 1985 in Beverly Hills, the brand has become one of the best-known pizza chains in the country through the strength of its unique menu including, of course, the California-style pizza. Yet, for National Pizza Month 2022, the restaurant…Read More
For many Hispanic and Latinx communities, embracing culture is not only a way to reconnect with their ethnicity, but a part of their identity. However, like in any culture, there are aspects that are still rooted in gender inequality, misogyny, and machismo. In an effort to create change around the way women are viewed in…Read More
Sometimes the most creative aspect of a campaign is its results. I’ve seen success measured in the number of phone calls to Sweden and the volume of “Lucky Iron Fish” distributed worldwide. Match.com could just tout memberships but instead measures the number of second dates they’ve made possible. It’s a more compelling metric. Many mighty…Read More
At the heart of many of Heinz’s campaigns is a spirit that shirks the idea of moderation. Whether that means turning its product into a wide-ranging pasta sauce or morphing fries into spoons for easier condiment consumption, the brand has developed multiple products and stunts that ultimately encourage its more devout fans to enjoy the…Read More
When you think about clothing brands that have a pulse on teenage fashion trends, American Eagle comes to mind. The clothing company has influenced many millennials’ and Gen Zers’ closets from their popular jeans to their iconic eagle hoodie. Now, American Eagle is reinventing the way people try on clothes with AR and even the…Read More
With the final whistle sounding on EA Sports’ flagship soccer game with the Sept. 30 release of FIFA 23, the publisher is marking the end of an era with an ode to its die-hard fans. In 2023 the annual IP (which has topped gaming charts since 1993) will become EA Sports FC, having failed to…Read More
LinkedIn gives users the option to share personal demographic information about themselves with the social networking platform. This includes information related to things like race, gender, sexual orientation, military status and more. When a user shares their personal demographic information with LinkedIn, it will be kept private from other users. The LinkedIn application says it…Read More
