LinkedIn Learning introduced several new ways for companies and organizations to boost engagement and craft stronger development programs for their employees. The professional network wrote in a blog post Wednesday, “With turbulent times expected ahead, C-level leaders say their top workforce priority over the next six months is to keep employees motivated and engaged. And…Read More
Showing the same ads to the same people over and over benefits neither the advertisers nor the viewers, and Google’s global rollout of target frequency for YouTube is aimed at preventing that from happening. Marvin Renaud, director of global video solutions for Google and YouTube, explained in a blog post Wednesday, “Achieving the right video…Read More
The Mastodon social networking application has multiple visual themes to choose from: Dark and Light. Users can choose which theme they want to use at any time. Our guide will show you how to turn on dark mode in the Mastodon mobile app. Note: These screenshots were captured in the Mastodon app on iOS. Step…Read More
Mixed signals currently being sent by a range of economic indicators are making it hard for business leaders to move forward with their plans, let alone make any bold decisions. It’s hard not to feel a bit paralyzed. Take it from me, things felt a lot worse–even dire at times–back in 2009 as the Great…Read More
The three main credit bureaus in the U.S.–Equifax, Experian and TransUnion–have long helped lenders determine consumers’ creditworthiness for major purchases like cars or houses. Now, as media networks expand, these agencies’ data is being sought out by another source for targeting, growth and verification: retailers. Experts anticipate retail media will remain crowded and complicated in…Read More
Adidas’ global head of global marketing has explained why the business took two weeks to cut ties with rapper Kanye West (now known as Ye) following a string of anti-Black and antisemitic outbursts across social media channels and other outlets. Speaking to Adweek during Social Media Week Europe, Vicky Free admitted it had been an…Read More
Xanthe Wells joined Pinterest as vice president of creative, where she will lead all concepting, content, creative, design, experiential and writing for the platform’s marketing department. Wells had been senior director, creative and executive creative director, global brand marketing, devices and services at Google, covering brands including Google Fi, Google One, Google Pixel, Nest and…Read More
Last week, Elon Musk tweeted that Twitter has suffered “a massive drop in revenue, due to activist groups pressuring advertisers” to leave the platform. But new data from corporate spending platform Ramp, which analyzes $10 billion a year in transaction volume, shows that some companies have increased their spend on Twitter since Musk took over….Read More
No one likes an uninvited guest showing up at a private party and snooping on every conversation. For some publishers, that’s playing out on their sites, but with more damaging repercussions, like exposing them to data leakage, damaging audience trust and leading to missed revenue opportunities. Cookie syncing is when ad tech companies map a…Read More
In a resort town on the tip of the Sinai peninsula, global leaders are gathering this week to hash out how, exactly, they’re going to meet the climate goals they set last year in Glasgow. The meeting is officially titled the Conference of Parties 27, or COP27. It’s a convoluted name that refers to all…Read More
