WhatsApp expanded upon the “Doubt Delivered” consumer marketing campaign it kicked off in January to warn people about the dangers of unencrypted texts with “A New Era of Privacy,” a new campaign that debuted in the U.S. Monday. Head of WhatsApp Will Cathcart said in a tweet, “We’re expanding the marketing campaign we started back…Read More
It’s exciting to see lots of “likes” on our posts, and disheartening to see lower engagement–but which numbers actually matter, and why? In the latest episode of Let’s Talk About Brand, data scientist Katie Robbert of Trust Insights discusses the importance of which metrics do and don’t matter as you build your personal brands. And…Read More
Comics and advertising have gone hand-in-hand since the medium’s early days, with classic ads selling everything from sea monkeys to Hostess products. Still, rarely have comics been utilized to tell tales from the ad industry. At least not until the team behind “Sarah and Agatha: A Creative Saga” got into the game. Art director Agatha…Read More
A controversial public figure acquired a controversial social platform Monday, as Parler parent Parlement Technologies revealed that it agreed to sell the application to Ye, formerly known as Kanye West. The company called Ye the richest Black man in history due to his music and apparel ventures and credited him with “taking a bold stance”…Read More
Adweek gets a heap of tester products from brands every month, so we put an assortment of flavor mashups to the test in the latest masterpiece from our video team. The blindfolded victims–er, volunteers–tried to correctly guess what exactly they were tasting. Watch the video below to find out what they thought of Ritz x…Read More
In the latest episode of Home / Work, host Antonio Lucio sits down with Lisa Sherman, president and CEO of the Ad Council, and her wife Julie Lichtstein, a therapist specializing in adolescents and young adults. During the conversation, they discuss playing to their strengths when it comes to household responsibilities, raising a daughter about…Read More
YouTube detailed several advertising updates Monday related to shopping, audio and streaming. Product feeds, which were already available for ads on the main site and in YouTube Shorts, were extended to Discovery ads, and they will soon include local offers, which will enable brands to provide real-time availability for products in their Google Merchant Center…Read More
Fandom is a powerful thing, and NBCUniversal’s BravoCon showed how fans and brands can join in on it together. The convention for all things Bravo started in 2019, bringing some of the network’s most beloved celebs from franchises like The Real Housewives face-to-face with fans. Though Covid-19 led to the cancellation of the 2020 and…Read More
For anyone who felt triggered by the Women’s Charity sketch that recently aired on Saturday Night Live, the good folks at Hanes want you to know they’ve got you covered. Literally. Just in time for “stolen hoodie season,” the brand has launched the Hanes Hoodie Hotline to help the thousands of alleged victims navigate the…Read More
Discord revealed a series of updates that are coming to the messaging platform. Beginning Tuesday, a new App Directory will be available within the Discord application that will allow server administrators to browse Discord apps and quickly add them to the servers they manage. Once an app has been added to a server, the server’s…Read More
