BRANDWEEK: How Catalyst Brands Is Revamping Retail Marketing for Legacy Brands
Execs break down strategies for JCPenney, Eddie Bauer, and Brooks Brothers.Read More
Google Analytics Adds Cross-Channel Budgeting Tools for Marketers
New planning features are designed to help marketers optimize ad spend for specific revenue, conversion, and revenue targets.Read More
BRANDWEEK: How Stanley 1913’s C-Suite Duo Keeps Its Viral Momentum Going
Stanley’s chief product and brand officers help vet new partnerships.Read More
ADWEEK Agencies Advantage: Long-term Volatility Is Pushing Brands to Rethink Partnerships
ADWEEK Advantage is part of a new series where every month, our top editors interpret what happened in each vertical, and what it means for the future. In October, the […]Read More
BRANDWEEK: Kat Cole Almost Said No to AG1. Now She’s Defining Its Next Chapter
From kitchen cabinet chaos to category-defining CEO, Kat Cole has transformed AG1.Read More
BRANDWEEK: How Build-A-Bear Won Over Skeptical Investors
Sharon Price John shares how the toy retailer proved its business model and expanded its fanbase.Read More
BRANDWEEK: How a Lack of KPop Demon Hunters Toys Gave Netflix a Golden Opportunity
Netflix’s CMO says the streamer pitched partners three years ago and ‘nobody answered.’Read More
ESPN to Discontinue ESPN Bet Amid DraftKings Partnership
ESPN Bet will cease to exist starting Dec. 1.Read More
How to Establish Thought Leadership on YouTube
Are you putting in hours of work creating content, but your client list still depends almost entirely on word-of-mouth referrals? Do you wish you could leverage the power of long-form video to become the undisputed authority in your niche without the overwhelming pressure of going viral? In this article, you will discover how to use […]
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Google Is Helping WPP Build Websites That Show Up on All AI Search Engines
WPP deepens $400 million partnership with tech giant.Read More