Amazon is starting to plug ads into generative AI. Sponsored ads–Amazon’s core search ad format–could start appearing in placements for Rufus, according to Amazon Ads’ product releases for September. Rufus is Amazon’s seven-month-old shopping assistant that uses gen AI to help people find products within Amazon’s mobile app. Rufus is a chatbot that can answer…Read More
Earlier this year, Brave Commerce brought its community together for an in-person event in New York City, featuring a keynote from celebrity entrepreneur Tia Mowry–best known for her roles in Sister, Sister and The Game–and Karima McDaniel, president of 4U by Tia, a hair care line designed for textured hair. On this special episode, host…Read More
Nik Storonsky founded Revolut in 2015, gradually engaging consumers with the world of neobanks. Despite ups and downs throughout its journey, last month the startup became Europe’s most valuable private tech company reaching a valuation of $45bn. Storonsky is also among the European founders who have set up funds for other startups. In 2022, he launched VC firm QuantumLight, which focuses on AI-driven investments. QuantumLight has published today a playbook with step-by-step guidelines on how to build high-performance startups. “We are publishing best practices that I wish I had access to in the early days of Revolut,” said Storonsky, who co-wrote…
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Most people have to face the question of what to wear every morning. In a busy fashion season, European e-commerce company Zalando positions itself as a way to make the answer easier in a campaign starring Willem Dafoe as a style icon. A 30-second ad, created by agency Wieden+Kennedy Amsterdam and directed by Aube Perrie,…Read More
Mario Draghi has sounded the alarm about the EU’s competitiveness — and future — as it is again failing to translate ideas and ambition into technological innovation. In a report commissioned by the bloc’s chief Ursula von der Leyen, Draghi stressed that a pronounced growth slowdown has widened the GDP gap between the Union and the US. This slowdown is closely linked to sluggish tech development. “Europe largely missed out on the digital revolution led by the internet and the productivity gains it brought,” the former European Central Bank (ECB) president said. He also warned that history might repeat itself.…
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Tech giant Microsoft and leading quantum computer developer Quantinuum have hit two more significant markers on the path towards scientific quantum advantage. They have successfully created 12 highly reliable logical qubits and demonstrated a hybrid end-to-end chemistry simulation, utilising a combination of HPC, AI, and quantum. The logical qubit breakthrough was achieved on Quantinuum’s H2 trapped-ion 56 physical qubit quantum computer using Microsoft’s Azure Quantum’s qubit-virtualisation system. It triples the pair’s previous achievement of four reliable logical qubits, announced in April this year. The team also demonstrated several fault-tolerant computations with the improved logical qubits which, when entangled, have a…
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The next time you buy organic crackers online, don’t be surprised if you also see an ad for organic soda before checking out. Thrive Market, a membership-based online grocery store that focuses on healthy and sustainable products, is standing up as an ad business. To launch the platform, the company is using Instacart’s software to…Read More
An album drop from e.l.f might not have been on your 2024 bingo card, but last week the beauty brand joined the ranks of Charli XCX and Taylor Swift with a 16-song release of its own. Get Ready With Music, The Album riffs on popular Get Ready With Me (GRWM) social media videos, in which…Read More
A crew working for San Francisco ABC owned station KGO and their security guard were robbed at gunpoint while reporting a story in Oakland. According to the Oakland Police Officers Association, a KGO reporter, crew member and their security guard were “rushed” by suspects who brandished firearms before stealing their camera equipment. Spokespersons for the…Read More
When Ozempic was first becoming a household name last year, the public discourse around semaglutide took on a predictable pattern. First there was concern about its safety, then skepticism of its effectiveness, and finally the question of its morality. Was it immoral for obese people to “cheat” using semaglutide to shed extra weight? When every…Read More
