In recent years big budget TV campaigns have embraced the trend of “sadvertising”–telling audiences emotive stories, typically soundtracked by a twinkling piano score and punctuated with a meaningful message. Retail marketplace eBay has turned this format on its head in a fresh ad from Paris-based agency Artefact 3000. “The Camera,” directed by Vincent Lobelle, starts…Read More
Twitter allows users to add alt text to the images they share in tweets. These text-based image descriptions may be useful for Twitter users who use screen readers and others. Our guide will show you how to add alt text to an image in the Twitter mobile application. Note: These screenshots were captured in the…Read More
LinkedIn detailed several new features for advertisers on its platform. A new Offline Conversions tool enables advertisers to connect offline conversions tracked via third-party tools directly to LinkedIn by manually uploading CSV files to Campaign Manager or leveraging a LinkedIn Marketing Partner. The professional network will automatically incorporate this offline data into aggregate reporting on…Read More
You may know a lot of metaverse skeptics–you might even be one yourself. For many people, the metaverse conjures up visions of lonely, unhappy people wearing VR headsets to escape reality. While we hope that through this podcast, you come to realize that the metaverse and Web3 are so much more than people in headsets,…Read More
Despite rising inflation and economic uncertainty, U.S. ad sales are projected to fly past $300 billion for the first time ever, according to Magna’s latest advertising forecast. Based on financial reports, Magna states that U.S. media owner advertising revenues grew 11% year-over-year to $151 billion in the first half of 2022. And though a weaker…Read More
If you were a child of the 1980s or ’90s, you probably remember My Little Pony. Though the colorful, miniature horse figurines may not be as prevalent in children’s bedrooms today, the brand has lived on through a media franchise and even gained a cult following among adults. The Hasbro toy’s new adventure sees the…Read More
The rise of subscription media means there will always be people who want to try and find a way to watch the big sporting games somehow for free. This is an issue French broadcaster Canal+ highlights in its campaign as people stare over others’ shoulders and around doors to catch the real-time action. With UEFA…Read More
The menu in this stylishly minimalist shop listed various “strains,” along with the effects each could have, and showcased the products in clear glass jars for best visibility. Employees, meanwhile, used digital scales to measure every order down to the precise gram. Outdoor ads beckoned consumers to visit the popup in Toronto’s trendy Queen Street…Read More
Nielsen and Roku are adding to their long-existing relationship. The companies are set to enable four-screen measurement across traditional TV, connected TV, desktop and mobile. Basically, this means that marketers who run ads across Roku’s platforms can deduplicate campaign reach and frequency across the four screens as part of Nielsen’s Total Ad Ratings product. “Marketers…Read More
When Wendy Clark took Dentsu International’s top position, her remit included turning a holding company bloated with hundreds of individual agencies into one streamlined powerhouse. She also joined cognizant of Dentsu’s eventual plans to consolidate Dentsu International and Dentsu Japan Network, creating the need for just one CEO across the company. According to a Dentsu…Read More
