Political advertising is in full swing as we head into the 2022 midterm elections this November. And it’s no longer at a crossroads. Advertiser budget allocations are already proving the days of antiquated campaign strategies are over. Even without a presidential race at the top of the ticket, 2022 ad spend is expected to exceed…Read More
While celebrating its 60th anniversary this year, global creative organization D&AD has named Jo Jackson, former chief creative officer for furniture retailer Made.com, as its chief executive. Jackson will be charged with furthering the organization’s digital strategy and education programs to support and grow the global creative community for the future. She spent over three-and-a-half…Read More
Global brand experience agency Jack Morton is making changes at the top. Longtime CEO Josh McCall will transition to chairman while Bill Davies and Craig Millon will share chief executive duties as the agency’s first global co-presidents in its 83-year history. Davies, currently chief operating officer, and Millon, chief client officer, will immediately assume their…Read More
Tim Hortons is the latest fast food company to enter the metaverse with an obstacle course game in the world of Roblox to celebrate National Coffee Day. In the Canadian cafe chain’s game, called Tims Speed Run, players must race through hurdles ranging from spinning doughnuts and bagels to doughnut-hole boulders while carrying a tray…Read More
Although summer is over, Grammy-nominated artist Marshmello is reminding us it’s never too late to roast some s’mores–or chicken, or vegetables–if you have the right technology. Taking a detour from the studio, Marshmello heads to the kitchen to collaborate with Crux, the kitchenware brand founded by Shae Hong, to launch a new line of air…Read More
The streaming wars fiercely continue with established and emerging platforms vying for attention and subscription fees. That is something platform Lionsgate+, formerly StarzPlay, is focused on driving through its international campaign showcasing how its content affects the hearts and nerves of thrill-seeking viewers. A 360 campaign from adam&eveDDB, which won the project to relaunch the…Read More
If you haven’t heard of beauty marketing veteran Katie Welch, there’s a good chance you’ve seen her while scrolling through TikTok lending advice to the community on how to break into the industry she knows and loves. At the intersection of beauty and technology, Welch is building Rare Beauty from the ground up with little…Read More
Nestl? veteran Alex Gonnella has been appointed as group marketing director for Nestl? U.K. and Ireland, to lead the businesses’ 2000-strong brand portfolio including Cheerios, H?agen-Dazs, Nespresso and Nescaf?. Gonnella has spent 17 years at Nestl?, with a background at pet care business Purina. For the past five years, he has led marketing for Nestl?…Read More
Growing up in the ’80s and ’90s meant having a front row seat to what Houston-based associate creative director and copywriter Luis V?squez calls “the most hyperbolic ads and films ever to exist.” He doesn’t consider that a bad thing. In fact, the era’s robust approach to entertainment and creativity is what sparked his love…Read More
For many generations, Campbell’s has been an iconic household name. Through logo facelifts, portfolio additions and an advanced modern marketing strategy, the legendary consumer brand is set up for sustainable growth. On today’s episode, you will hear from Linda Lee, Campbell’s CMO of meals and beverages, who is joined by Adweek’s executive editor Chris Ariens…Read More
