Chipotle is marking the 22nd year of its “Boorito” Halloween promotion, and its return to its restaurants for the first time since 2019, with a “BooReal” sweepstakes on nascent social media application BeReal. People can enter by posting to BeReal during its two-minute window on Halloween, Oct. 31, and including a picture of themselves in…Read More
Whatever you do, try not to ask Nativo’s creative director Jaime Dussan which campaign from his extensive portfolio of work makes him the proudest. “This is a difficult one,” he said candidly. “It is like answering what child you love the most.” Still, the Miami-based creative indulged Adweek for our Creative Flavor series, made in…Read More
Netflix is on a mission to turn retail pop-ups upside down thanks to its first multi-title, immersive retail activation. Top Line On Oct. 13, the streamer is launching a unique shoppable experience, Netflix at The Grove, giving fans of all ages the chance to get limited edition merch while becoming immersed in everything from the…Read More
The Definitive Guide to Public Relations Coups–if there were such a book–would surely record a groundbreaking event in 1966. That spring, a publicist from Milton Bradley placed a call to NBC and got a new game called Twister onto The Tonight Show. The episode aired the evening of May 3. With Ed McMahon and fashion…Read More
You know those parties or events that leave you speechless because of how epic they were? Now you can finally hear how those large-scale extravaganzas come to be and what it takes to bring them together. Co-founders Joe Silberzweig and Adam Richman aren’t new to the events space. They got their start while they were…Read More
What does business success imply? Money? Talent? Expertise? Probably all of them. But there is more to it. And today’s guest will share his secret sauce for leveraging opportunities to grow your business. In the latest episode of The Speed of Culture podcast, Michael Kassan, chairman and CEO of MediaLink, joins Suzy Founder and CEO…Read More
Tuesday is National Coming Out Day, and Instagram is keeping the celebration going with a National Coming Out Day chat theme that users can activate in conversations. This chat theme adds a colorful, artistic background to conversations. Our guide will show you how to use the National Coming Out Day chat theme in the Instagram…Read More
MassMutual laced up its skates for a new National Hockey League spot developed by creative agency of record Grey New York and starring Victor Hedman and Steven Stamkos of the Tampa Bay Lightning. The new spot, “Baby Skates,” is part of the insurance company’s “Uncomfortable Truths” campaign. “Baby Skates” features Stamkos pressuring Hedman to start…Read More
Guitar brand Fender is relying on its rich brand history to reach younger consumers amid a rise in people picking up the guitar during the Covid-19 pandemic. A study by YouGov last year revealed that 7% of the U.S. population ages 13-64–about 16 million people–started learning to play the guitar between May 2019 and June…Read More
Trick or treat: Snap Inc. extended its augmented reality try on technology to Halloween costumes. Research by Snapchat’s parent company found that 80% of Snapchatters plan to use the application during Halloween, while 64% said they will purchase something new for the holiday and 56% turn to friends for inspiration when planning Halloween celebrations. Snap…Read More
