In today’s culture there’s no shortage of creative, unique and even weird drink combinations. For the holidays, Pepsi is reviving a niche favorite with some help from Lindsay Lohan. The brand is encouraging fans to try an unconventional twist on a holiday favorite, Pilk. For those who may not know, Pilk is the combination of…Read More
The longtime collaboration between retailer Kohl’s and Pinterest resulted in several personalized, taste-driven shopping experiences just in time for winter fashion and the holiday season. Outfit Color Match lets customers pick a color palate that resonates with them and then brings them to Kohls.com to shop outfits within a specific color theme. Kohl’s/Pinterest Pinterest said…Read More
Though about 15% of the global population is disabled, people with disabilities remain far underrepresented in advertising. But a new ad from Apple is notable for featuring an inclusive, disabled cast demonstrating their talents. Apple’s campaign, titled “The Greatest,” launched this week ahead of the International Day of Persons with Disabilities (IDPD) on Dec. 3….Read More
As inflation reshuffles budgets, the nice-to-haves tend to land on the chopping block. And for about a third of U.S. consumers, that includes the sustainable products that cost a little bit more, according to a report from market research company Savanta. The report, which surveyed more than 12,000 adults from the U.S., U.K. and Canada…Read More
For the first time in Adweek’s Agency of the Year program, we’re releasing the shortlist of agencies considered for each of our Agency of the Year categories. Adweek has expanded the categories this year, adding Midsize U.S., Small U.S. and Multicultural to the existing program of U.S., Global, International and Breakthrough. For the Small category,…Read More
Reddit is gearing up for its first ever CES activation with plans to release new research at CES 2023 in Las Vegas Jan. 5 through 8. CES attendees can expect the following at Reddit’s Future Tellers installation, which will be located in the Alsace Ballroom of the Wynn Hotel from 9 a.m. to 5 p.m….Read More
Sue Bird and Sylvia Fowles retired from the Women’s National Basketball Association this year as two of the best players the sport had ever seen. Nike created an entire collection of shoes and apparel in tribute to them during their final season, but the most high-profile shoe Bird wore during her career had Kyrie Irving’s…Read More
The problem with winning all the marbles is that the game is then over. And owning all the marbles is not really worth the effort if it means no one else has a chance going forward.
And quick money? It pales in comparison with money earned over time for a job well done.
The Mind Reader Super Bowl ad from Amazon took home the crown as YouTube’s top ad for 2022. Google creative director Maria Perazzo said in a blog post Thursday, “Creative is more important than ever and becoming much more relevant to performance advertising. On YouTube, brands are crafting content that viewers don’t want to stop…Read More
Creative agency Mother is expanding to mainland Europe for the first time by opening in Berlin. Alexander Nowak, Droga5’s former global head of art, will lead Mother’s Berlin business as chief creative officer and creative partner. The move reunites Nowak with his former creative partner Felix Richter, who joined Mother earlier this year as global…Read More
