Snap Inc. is donning its kit for FIFA World Cup Qatar 2022 as several major advertisers in the U.S. incorporate Snapchat into their marketing plans. Chevrolet will kick off a First Lens campaign Nov. 25–meaning that its lens is the first camera ad experience a Snapchatter sees in Lens Carousel on a given day–to back…Read More
International financial services provider Allianz, a partner of the Olympic and Paralympic movements, has begun an initiative to encourage more young people with disabilities to take up sports through the introduction of a digital training series led by paralympic athletes. The global “Day 1 Done” campaign, created by R/GA London, is part of Allianz’s MoveNow…Read More
The Miami Heat are prying FTX’s logo off their arena. The University of California had to strip the cryptocurrency exchange’s mark off its football stadium, cutting short a 10-year, $17.5 million deal that FTX was paying in cryptocurrency. Last week, FTX filed for bankruptcy and CEO Sam Bankman-Fried stepped down–his personal fortune obliterated. For more…Read More
As concerns about the U.S. economy grow, marketing budgets are feeling strained. Some have already shown signs of shrinking. During recent quarterly earnings calls, for example, executives at Keurig Dr Pepper, Procter & Gamble and The Campbell Soup Company mentioned decreases in ad spend. “Brand owners are under pressure to find cost savings,” said Tom…Read More
Ostensibly, Thanksgiving is a time for togetherness, spreading the spirit of gratitude, and chowing down with little to no reservations. Still, the day has the potential to be a rather stressful one for plant-based eaters planning to gather with families that are still beholden to the almighty turkey dinner with the dairy-heavy fixings. Alas, support…Read More
There’s something about Thanksgiving that can make the night before feel like the perfect time to throw back a few drinks with loved ones in sweet anticipation. This has led to the night becoming an unofficial holiday of its own, affectionately dubbed Blackout Wednesday or Drinksgiving by those who partake. Tapping into the love of…Read More
The wrong answer is, “it won’t.”
If you buy a piece of tech, it will break.
If you buy an asset of some sort, it’s likely to go down in value one day.
If you start a project, you will one day walk away from it.
And everything that is alive will die.
Refusing to answer the question doesn’t make it more likely that it won’t fail. All it does is make the failure more painful.
Soccer fans will have access to an emergency hotline launched during the World Cup to provide them with statistics about their teams in a brand-raising initiative for insights publication The Athletic. Created by communication consultancy Harbour, the awareness-raising drive for the publisher aims to promote The Athletic as a source of insight and knowledge of…Read More
Publishers often express concerns about the programmatic open market, but Bloomberg Media took a more decisive step recently. The company said it would stop serving open-market third-party programmatic display advertising on its website and mobile app when the new year begins. Publishers, advertisers and ad-tech players should pay attention to this development because it validates…Read More
In this special episode of Brandweek: The Podcast, Adweek senior producer Al Mannarino sits down with Crystal Worthem, director, global audience marketing at Meta and Aisling Ryan, managing partner at the sustainability practice at Ogilvy Consulting and WPP UN Lead to discuss Meta’s recent Sustainability Report, creating a global standardized measurement for the industry to…Read More
