Business

If you want a breakthrough, or something at the top of the rankings, or a skill that few have, or the chance to build something you’re proud of…

It doesn’t pay to also require that it be convenient.

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To help consumers counter the impact of inflation, McDonald’s has begun a campaign in Sweden to travel back in time to find old deals on menu items. The “Deals Stuck in Time” campaign from Nord DDB uses Google Street View to allow people to find and “unlock” over a decade of old out-of-home advertisements for…Read More

How would you react if you won the lottery? You might imagine that you’d be bursting at the seams with excitement, ready to shout your good fortune from the rooftops. But what if you kept your win a secret? This is the premise of a new ad from the French lottery Loto, which shows what…Read More

It has been quite a fall from grace for Meta on the annual Best Places to Work 2023 list from Glassdoor, a provider of insights on companies and jobs, as Facebook’s parent company slid from No. 11 in 2021, to No. 47 in 2022, to completely out of the top 100 this year. Facebook’s parent…Read More

The UK’s space sector is searching for positives after the first orbital launch from western Europe ended in failure. The mission appeared to have started smoothly. At around 10PM GMT on Monday, the Boeing 747 carrying Virgin Orbit’s LauncherOne rocket successfully took-off in southwest England. The jet then climbed around 35,000ft before releasing the rocket over the Atlantic Ocean. But then, disaster struck. “We appear to have an anomaly that has prevented us from reaching orbit. We are evaluating the information,” Virgin Orbit announced on Twitter. We appear to have an anomaly that has prevented us from reaching orbit. We are…

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Booking.com is making a return trip to the Super Bowl this year after bringing Idris Elba along as its Big-Game travel companion in 2022. The online travel provider has purchased a 30-second commercial during the fourth quarter of Super Bowl 57. Creative agency Zulu Alpha Kilo is putting the ad together, though little is known…Read More

If you know you know, and if you don’t, BIC will spell it out for you: Lighters like its EZ Reach model are tailor made for fireplaces, fondue pots, tiki torches and “more.” And by “more,” the brand means weed. To drive home that unsubtle point, BIC has added country music icon Willie Nelson to…Read More

Many people don’t understand how much an insurance company depends on advertising to create an identity. Compared to a physical product, insurance is intangible, and people gain an association with the brand through advertising. How much you invest in advertising and how you lead your marketing strategy is a core differentiator on who wins and…Read More

In episode seven of Touch of Truth, host Jackie Cooper sits down with Saudi-born singer/songwriter, angel investor, entrepreneur and world-class equestrian Fahad Saud. During the conversation, they discuss his music career, how his writing process has evolved, opening for Haim at SXSW and what fans can expect from him next. Touch of Truth Podcast: It…Read More

We all know Twitter as the place where we get our news, but many use it to connect with others from all over the world, especially in their field. Brianne Fleming created a weekly chat on Twitter called #PopChat where she talks about pop culture references and applies them to marketing. For example, a discussion…Read More