Roku, one of the earliest streaming services to debut shoppable experiences, is rolling out new offerings. Top line Shopify and Roku are expanding their existing partnership in what they say is a first-of-its-kind offering that will let customers purchase products from Shopify merchants through Roku Action Ads. Between the lines Interested customers can press “OK”…Read More
Ad buyers have switched up their YouTube strategies after a report rocked the industry late last month, accusing the tech giant of misleading advertisers, sources told Adweek. Google Video Partner (GVP) inventory is a network of third-party online video that Google says meets high-quality standards. For certain ad formats like Video Action Campaigns, buyers are…Read More
A UK startup is building a nuclear fusion rocket engine that aims to halve the journey time to Mars. Pulsar Fusion, an aerospace firm based in Bletchley, expects the system to exceed speeds of 805,000kmph and the hottest temperatures in the solar system. To reach those eye-popping targets, the startup will harness nuclear fusion, a reaction that gives the Sun its energy. In brief, nuclear fusion fuses two atoms together to liberate vast amounts of energy. Scientists believe the process can create limitless, zero-carbon energy to replace fossil fuels. But the benefits could reach space before they’re felt on Earth. “Space is the ideal place to do fusion in terms of it being a vacuum and the extremely cold temperatures,” said Richard…
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Last month was the hottest June on record globally and if the EU is to meet its ambitious climate targets to tackle climate change, it’s going to need more skilled workers. In fact, according to the World Economic Forum, the continent needs nothing short of a green skills revolution if it is to fully harness the potential of solar and wind energies alone. It’s not just the EU. The US has committed to developing the sector too, yet the supply of skilled talent there is also low. All in all, it means those with the skills to work in the…
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Healthcare and pharmaceutical companies are not well known for strong enterprise branding, as historically, most of the focus was on branding the products. Only recently have pharma companies increased their focus and spend on their enterprise brands. The industry tends to activate around a product, relying on a consistent format for television commercials, celebrity endorsements…Read More
NATO has picked the investment team that will oversee the management of its €1 billion deep tech venture fund, set for launch this week in Vilnius at the alliance’s annual summit. The NATO Innovation Fund (NIF) is slated to be the world’s first multi-sovereign venture capital fund and will back startups developing deep tech for defence and security applications. The fund will invest €1 billion euros over a 15-year period into early-stage companies and other VC funds developing emerging and disruptive technologies — to be used in military and defence applications. These include artificial intelligence; big-data processing; quantum technologies; autonomy;…
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It’s easier than ever. Solvents, power tools, market research, AI, committee meetings, online reviews and ennui are all aligned in one direction. To fit all the way in.
Of course, once you sand off all the edges, it’s hard to get traction. Hard to find the texture or anything worth talking about.
Smooth might not be the goal.
Getting consumers’ attention is about to get easier. Supply-side platform (SSP) PubMatic and attention vendor Playground xyz have struck a commercial partnership, offering marketers easier access to high-attention ads. It’s the latest in the industry’s lunge toward transacting on attention, a potentially more viable success metric compared with measures like viewability. “We’re hearing more and…Read More
If you’ve seen a marketing campaign from Disney in the last few years, chances are Shannon Ryan has had her hand in it. Since she joined the company in 2019, Ryan’s marketing purview has expanded to include ABC Entertainment, ABC News, Freeform, Onyx Collective, Disney Television Studios, Disney Branded Television, National Geographic and Hulu’s overall…Read More
The first-ever Lego toy might be unrecognizable to current players: It was a wooden duck, fashioned in a workshop opened by Danish carpenter Ole Kirk Christiansen in 1932. The plastic brick–now the cornerstone of the brand–wasn’t introduced until 1949. Today, Lego is known for the colorful bricks that generations of children have spilled onto their…Read More
