Business

When someone acts in a surprising way, we can begin to understand by wondering what they might be afraid of.

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Google’s early reveal of its AI-enhanced Search Generative Experience (SGE) in May has sent publishers scrambling to prepare for a major disruption to their organic search traffic–which typically constitutes their largest source of readership–and ultimately, revenue. When fully incorporated into search, which could happen as early as this fall, SGE could reduce publishers’ organic search…Read More

Disney is making its ad tier numbers (and price hikes) part of your world. During an earnings call on Wednesday evening, CEO Bob Iger shed some light on Disney+’s ad tier, revealing that, as of the end of Q3, the ad-supported plan has added 3.3 million subscribers since launching in December. And according to the…Read More

Before the pandemic, UM was working with a handful of clients on retail media and commerce investments that totaled about a few hundred million dollars in billings. Now, as many 40 clients are driving $2 billion in global commerce billings for the agency. The retail media space is ballooning, and not just at UM. By…Read More

While the US and China have dominated the space sector for decades, Europe is carving out a niche for itself: small satellites in low-Earth orbit (LEO).  One of the most promising startups in this space is Germany’s Rocket Factory Augsburg, which has just raised €30m from KKR, an American investment firm.   The cash injection will facilitate RFA’s upcoming launch test at the end of this year and help complete its launch pad at SaxaVord Spaceport in Scotland. SaxaVord Spaceport is a planned spaceport to be located on the Lamba Ness peninsula on Unst in the Shetland Islands, the most northerly…

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Last year, cat food brand Fancy Feast hosted a restaurant pop-up called Gatto Bianco, where people could eat like their feline companions. After garnering buzz among cat lovers, the brand’s marketing team faced a daunting challenge. “How are we gonna top that for 2023,” recalled senior brand manager Amanda Zaydman. Its answer: in celebration of…Read More

Anyone who has suffered from tennis ankle, air guitar back, scrolling finger or bicycle seat butt can relate to a character named Randy Falcon, the star of a new ad campaign for cannabis brand Cheeba Chews. Except those are fake ailments, with Falcon appearing as an accident-prone comedic narrator in a long-form video inspired by…Read More

In a pivot toward Europe, Taiwanese chipmaker TSMC decided yesterday to invest in a €10bn chip factory in Germany.  With Taiwan under mounting pressure from Beijing to submit to mainland China authority, politicians — and customers — are increasingly concerned about disruptions to semiconductor supply chains. As such, the Taiwanese producer is looking to geographically diversify its dominant computer chip industry.  Taiwan Semiconductor Manufacturing Corporation, or TSMC, produces most of the chips in Taiwan. In turn, the East Asian island makes over 60% of the world’s semiconductors, and 90% of the most advanced ones.   On the other side of the equation,…

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Salesforce is not new to artificial intelligence (AI), having used the technology through its platform in various ways for the last decade. But, as with most tech companies, it has faced a surge in interest from customers in recent months, asking about the potential and pitfalls of generative AI (GenAI). Those questions are now part…Read More

A team of UK researchers has trained a deep learning model to interpret keystrokes remotely based solely on audio. By recording keystrokes to train the model, they were able to predict what was typed on the keyboard with up to 95% accuracy. This accuracy dropped to 93% when using Zoom to train the system. According to the new research, this means that sensitive information like passwords and messages could be interpreted by anyone within hearshot of someone typing away on their laptop, either by recording them in person or virtually through a video call.  These so-called acoustic side-channel attacks have…

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