When Initiative U.S. CEO Stacy DeRiso joined the IPG media agency in 2021, it was an “interesting time” to assume the role, she mused. The agency had just secured the T-Mobile business–a $1.2 billion account. Amid the “great resignation,” Initiative retained a surprising number of its employees. But as new business came in, many employees…Read More
You’re not imagining the influx of brand advertisements when buying groceries online at Target.com or seeing sponsored options in the search results when surfing Amazon Prime for a new bathing suit. Those are retail media networks (RMNs) at work. New RMNs are popping up left and right every day. As of 2022, National Retail Federation…Read More
The latest strides in shoppable TV are all about “remote” possibilities–meaning, now consumers can browse and buy using only their remote controls. For instance, Roku’s recently expanded partnership with Shopify allows viewers to check out from the TV by simply clicking “OK.” And Peacock’s Must ShopTV utilizes AI to allow consumers to purchase their favorite…Read More
Last month at Adweek’s Commerce Week event, we caught up with marketing and retail leaders to discuss navigating the future of commerce, top trends they expect to see this holiday season, and the consumer demographics brands should be advertising to. For more insights on reimagining customer journeys, watch the video below. Editor: Malinda DiPasquale This…Read More
In March, Gap closed its retail media network (RMN), GPS Media, after just one year. For some, the closure of such a short-lived project signaled that the bubble had burst on the frothy growth of retail media networks, a channel forecast to be worth more than $106 billion by 2027 in the U.S., according to…Read More
When NBA superstar Carmelo Anthony announced his retirement in May after 19 seasons in the league, he closed the chapter on a storied career. “Melo” amassed a trophy room full of honors: He’s a 10-time NBA All-Star, one of the league’s top 10 all-time scorers, the player with the most Olympic medals (three gold, one…Read More
Amid Google and Microsoft that often make headlines for their AI investments, Amazon appears to be a silent player stepping up its AI accelerator to capture business from the generative AI boom. The retail giant announced today it will begin using generative AI to help customers better surface product reviews and scale back on time…Read More
If 2023 has taught us anything, its that modern leaders must be equipped to handle growing public scrutiny. In an economy where customers want brands to live their values, a single tweet or TikTok video can whip a media frenzy. This means CEOs–from ex-Twitter boss Elon Musk to Bud Light’s Brendan Whitworth–are increasingly being thrust…Read More
Germany’s Chancellor Olaf Scholz says he believes forthcoming green tech investments will benefit the country’s stagnated economy as a whole. In a ‘summer interview’ with public broadcaster ZDF, the chancellor stated that the government has “moved at an incredible pace” when it comes to shifting legislation around hydrogen production and other renewable energy sources. Indeed, in June this year, Germany overtook China as the second most attractive country for investing in renewables (the US ranks first). The country has set a target for renewable sources to make up as much as 80% of its energy mix by 2030 (currently at…
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