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Move over Barbie-there’s another legacy brand pulling out all the nostalgic stops. In the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and guest co-host Heide Palermo are joined by Universal Pictures’ David O’Connor, president of Franchise Management, Theatrical Brand Marketing and Global Partnerships. The crew discusses Jurassic Park’s multiday, multifaceted…Read More

Rohingya refugees are taking Meta to Ireland’s High Court for the tech giant’s alleged role in the 2017 Myanmar genocide, one of the worst war crimes of this century. Friday (25 August) marked six years since the start of the ethnic cleansing, which saw more than 25,000 people of Muslim Rohingya descent killed by Myanmar’s military, with a further 700,000 displaced. Most fled to nearby Bangladesh, where many still live, often in refugee camps like Kutupalong, the world’s largest.   In 2018, UN human rights investigators said the use of Meta’s social media platform Facebook had played a key role in…

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For its new Fall Book and accompanying campaign, Neiman Marcus intentionally took a page from its storied past–something its new leadership is also doing as it charts a new course strategically for the brand itself. With nods to the luxury retailer’s Dallas roots, a fateful inferno that led to the construction of its flagship location…Read More

One of the things that makes Martin Scorsese’s Goodfellas a masterpiece is the nearly three-minute scene filmed continuously in one take by a single camera following a mobster and his wife getting the VIP treatment at the Copacabana nightclub. Kevin Hart’s Gran Coramino Tequila is paying tribute to that moment with a “Club Coramino” ad…Read More

Australian shipbuilder Incat Tasmania has selected two Nordic companies to provide the battery and propulsion technology for the world’s largest electric ship, as the industry looks to charter a course toward greener voyages.  Incat is currently constructing the 130-metre-long battery-electric vessel at its factory on the island of Tasmania, off the coast of Australia. It is building the vessel for South American shipowner Buquebús.   Once the ship launches, scheduled for some time in 2025, it will ferry up to 2,100 passengers and 225 vehicles on a route between Argentina and Uruguay.  Finland’s Wärtsilä will provide the electric motors and water…

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Sometimes it’s obvious, like the $1 that you get charged for using an ATM or a credit card, and it’s simply not worth the hassle to walk a few blocks.

And sometimes it’s not, like the cost we all pay for the conveniently wrapped fruits or vegetables at the market–wrapped in plastic that will not degrade in our lifetimes.

The convenience fee might be the time you spend at the drive-through at Starbucks, instead of walking inside, or, heaven forbid, brewing your own coffee at home.

Or choosing media to consume because it’s right there, not a few clicks away…

But the convenience fees, whether metaphorical or actual, keep rising.

It turns out that a life lived conveniently isn’t always a better one. The cost of convenience ends up being too high.

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It started with a move that a social media marketing manager (SMM) thought industry peers would rally behind. A former NBA employee woke up and chose violence on the league’s Facebook page this morning pic.twitter.com/e8KkIl0z4m — Joe Pompliano (@JoePompliano) August 21, 2023 The now-former SMM’s post from the NBA account about fair pay and balanced…Read More

For all the windfalls that ecommerce has enjoyed in recent years, it’s also become clear that predictions of the death of brick-and-mortar shopping were … premature. Shopify’s 2023 Retail Trends study, for example, revealed that 82% of businesses are “confident physical stores will continue to play an important role in future commerce growth.” And a…Read More

If your job feels like a dead end, it might be because you’ve traded agency and responsibility for the feeling of security.

But real security lies in creating value.

Creating value isn’t easy, but it’s resilient and generous and often profitable.

“How do I create more value?” is a much more useful question than, “how do I find a better job?”

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