Scripps Looks to Sell Cincinnati Station’s Building
Scripps, which is also headquartered in Cincinnati, owns WCPO.Read More
How PayPal, Sam’s Club, and Nordstrom Plan to Grow Their Ad Businesses
Retailers are looking for more creative and traditional marketing.Read More
Week of March 17 Cable News Ratings: MSNBC Is the Lone Network to Make Week-to-Week Gains
MSNBC’s gains came in the advertiser-coveted Adults 25-54 demo.Read More
AI Agents at Agency Jellyfish Cut Campaign Launch Times by 65%
AI agents have increased campaign performance by 30% across several clients.Read More
Scripps Eliminates Leader of Emerging Talent Position
Mahaney was the Scripps’ Emerging Talent Leader for the station groupRead More
Pharma Brand Julie Drops Spring Break Merch to Take Shame Out of the Morning-After Pill
Julie’s merch drop is the latest example of the brand taking an unusual marketing approach for a pharmaceutical company.Read More
The NSE confusions
“Nobody wants this” is unlikely.
“Somebody will like this” is almost certainly true.
“Everyone needs this” is a trap.
The work begins with finding the right somebodies, while ignoring the imaginary everyone.
Scale is rarely the first signal of important work.
Apple Reveals a Behind the Scenes Look at Its Crowd-Pleasing Ad With Pedro Pascal
Apple releases a behind-the-scenes peek into its latest Spike Jonze-directed ad starring Pedro Pascal.Read More
As AI Disintermediates the Inbox, Publishers Adapt Once Again
As the technology come to inboxes, email could soon look more like a social feedRead More
National Vision Sees an AOR in VML
National Vision Holdings chose VML as its agency of record.Read More