Microsoft CMO Chris Capossela Is a Master at Navigating Technology Upheaval
If you’d been lucky enough to catch Bill Gates on the talk circuit in the 1990s, you might also have noticed a fresh-faced assistant at his side, often carrying a canvas bag stuffed with books about everything from China to the U.S. military to how to improve your bridge game. That tenderfoot was Chris Capossela,…Read More
Molson Coors’ Michelle St. Jacques Revived Coors Light and Elevated Creative Effectiveness
Imagine walking into the first day of your new role as a CMO to find your biggest rival has used a Super Bowl ad to declare war over … corn syrup. That was Michelle St. Jacques’ introduction to Molson Coors in 2019. Navigating the great corn syrup marketing kerfuffle of 2019 didn’t deter St. Jacques…Read More
UPS’ Kevin Warren Transformed the Stodgy Brand Into Something ‘Unstoppable’
When Kevin Warren took on the role of UPS CMO in 2018, he faced a head-scratcher of a problem. The company was losing market share with small- and medium-sized businesses despite their dependence on a shipper like UPS. Warren’s team surveyed customers, including a persona test, and discovered that customers pegged UPS as an older,…Read More
Marketing Advice From Adweek’s 2023 Brand Genius Class
For almost 30 years, Adweek has been honoring the best and brightest in the world of marketing. But what does it take to be considered a “Brand Genius”? That’s the question we asked six of this year’s honorees at the Brand Genius luncheon, which was held at the Cannes Lions International Festival of Creativity on…Read More
JPMorgan Chase CMO Carla Hassan Fuses Customer-Centric and Values-Based Marketing
Understanding customer use cases is a core part of a marketing strategy, but JPMorgan Chase CMO Carla Hassan is the rare Fortune 500 executive who can recall these kinds of customer success stories offhand. This is because Hassan’s imperative is customer centricity. Much of the work she’s done on behalf of the brand centers on…Read More
Walmart CMO William White Keeps the Essential Retailer Relevant
After seven years leading marketing for rival Target and a prior tenure at Coca-Cola, William White joined Walmart in May 2020 at the height of the Covid-19 pandemic. It would be a baptism of fire for any professional, but the veteran marketer mined his CPG and retail experience to help his new company navigate unknown…Read More
Fox Sheds Light on Fall Premiere Dates With Krapopolis Debut
The Krap is about to hit the fans. Despite delaying its fall schedule due to the ongoing Writers Guild of America Strike, Fox is finally shedding some light on its upcoming lineup thanks to the impending debut of Krapopolis. According to Fox, Krapopolis, a new animated comedy from creator and executive producer Dan Harmon (Rick…Read More
The commonweal
Thanks to everyone who has read, talked about and taken action around my new book, The Song of Signficance. If you have a chance to post a review, that would be great. And you can find the podcasts here.
The first step in making things better is talking about it.
This Brand’s Social Experiment Uses AI to Expose the Dark Side of ‘Sharenting’
Nine-year-old Ella is like many other children born in an age of social media. Her parents often post about her life on the platforms, sharing birthday parties, play time and silly moments. But neither Ella nor her parents are aware of how these carefree posts could harm her future. The latest campaign from telecommunications company…Read More