Instagram allows users to automatically share their Instagram Stories posts to their Facebook Stories. After an Instagram user turns this feature on, when they share a post to their Instagram Stories it will automatically be shared to their Facebook Stories as well. Our guide will show you how to automatically share your Instagram Stories to…Read More
Say you had millions of dollars to spend. If you’re an automotive enthusiast, perhaps you’d buy the latest Ferrari or a 1956 Aston Martin. But would you spend an exorbitant amount for a car you can’t physically drive? It may sound illogical, but research by Vanarama shows people are digging deep into their pockets to buy car-related NFTs. This means that they own the cars’ digital rendering (although anyone can view and download it), but they’ll never get to lay a single hand on the vehicle. In fact, as per the study, buyers are willing to pay even more for…
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Confectionary and pet food maker Mars Wrigley drew much debate earlier this year when it sought to develop a generational connection for its biggest brand M&M’s. This saw the redevelopment of the M&M’s brand mascots as a way to improve their representation. The company’s North American president Anton Vincent reveals that within four days of…Read More
If you’re one of the 433 million people who have opened Spotify recently, you may have noticed the app has become more interactive. There are Q&As on podcasts where audiences can offer suggestions for future guests. Some audio ads have clickable links. You can even create your dream band – and corresponding playlist – via…Read More
Have you ever been catfished? Maybe you’ve met someone on a dating app and decided to go for a coffee or a drink, but when you showed up, the person looked nothing like their profile pictures. Unfortunately, this kind of deception is such a part of dating in 2022 that we’ve almost come to accept it. But that kind of deceit would never happen in a professional setting… would it? By now, you’ve probably heard about the Madbird job scam that hit the news back in February. Madbird was advertised as a British-based design agency run by a charismatic and…
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Speaking with a friend of mine who writes best-selling thriller novels, it occurred to me that there is a key similarity between writing mysteries and writing great marketing content. In both cases, creating a compelling narrative requires starting with the end in mind and working backwards from there. Spoiler alert: You never want to read…Read More
When the pandemic upended the travel industry, finding the right people to target with advertising became more important than ever for Explore Georgia, the tourism wing of the state’s Department of Economic Development. The stakes were particularly high–given that it used 2020 to expand its media plan beyond its single annual campaign in traditional media…Read More
Motorcycling has a dusty image, seen by some people as an older man’s hobby. Manufacturers such as Harley-Davidson have in recent years reported falling sales amid an aging demographic. Motorcycle brand Royal Enfield wants to change that. Its new global campaign, created by U.K.-based agency New Commercial Arts (NCA), aims to attract a younger, more…Read More
While Fiverr has maintained a consistent marketing presence in front of freelancers and small businesses, the online marketplace for talent has had its eye on something bigger. In a report to investors last year, Fiverr noted that 64% of larger companies claimed their investments in independent talent have increased. Looking to reach these businesses, the…Read More
Grey has appointed Laura Visco to the role of chief creative officer (CCO) for its global accounts. Arriving from 72andSunny Amsterdam, where she was executive creative director, Visco will also join the creative leadership team of OpenX–the bespoke agency WPP is building for The Coca-Cola company. Based out of London, Visco will report into Grey’s…Read More
