It’s a simple equation: No kids sports, no athletes. No athletes, no sports drink market. The variables are a bit more complex. Who’s being included in youth sports? Are the standard individual and team games the only true sports, or do skateboarding, dance, surfing, pickleball and rock climbing produce athletes and endorsers as well? Kalen…Read More
The media company behind the editorial titles Money and Consumers Advocate, as well as proprietary ad tech Navchain, has rebranded from Ad Practitioners to Money Group in an effort to better reflect its commercial focus, according to its chief executive Greg Powel. The company made the change earlier this month. The new identity comes as…Read More
Google has killed more than 200 projects over the last few decades. They fail all the time. More than once a month they shut down a business that frightened the competition and seduced consumers.
That’s part of the recipe for becoming an unbeatable behemoth. Fail a lot.
Institutions like Western Union and A & P and Woolworth’s and Sears forget this part.
PS Generation Carbon, an almanac for kids, is now freely available in more than ten languages worldwide. Please share it with someone you care about.
Europe is experiencing one of the hottest summers on record. July 18th was the hottest day recorded in France in almost 20 years and London experienced a sweltering 40 degrees for the first time ever in July. Countries like Switzerland and Sweden also broke their previous records. When the weather is this hot, it’s hard to focus on anything work-related. Emails seem just a little bit unimportant when your friends are going on a beach trip. Meetings are a nuisance when you want to sunbathe in the back garden in peace. However, if you’re currently searching for your next role…
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A team of scientists from the Max Planck Institute of Quantum Optics recently demonstrated a record-breaking experiment that could turn the quantum computing industry on its head. The quantum slalom One of the biggest challenges facing STEM researchers today is the difficulty of building a fault-tolerant, stable quantum computer. In essence, modern physicists are darting back and forth between trying to scale quantum computers to functional sizes and attempting to squelch all the noisy errors as the systems grow. When it comes to qubits, the quantum equivalent of computer bits, bigger is usually better. But it’s also much noisier. The…
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Participation in youth football has been on the decline for more than a decade as parents concerned about concussions and other injuries have steered their kids toward other sports. The NFL is looking to renew interest with a “Play Football” campaign from 72andSunny starring Super Bowl-winning former quarterbacks Peyton and Eli Manning. The effort aims…Read More
When Venables Bell and Partners fought to win over Audi 15 years ago, competing shops had years of automotive experience. VB&P had none. “We said ‘We’re going to put you on the map and you’re going to put us on the map’,” said founder and chairman Paul Venables. “That’s exactly what happened.” Giving the car…Read More
On this week’s episode of To Dine For, host Kate Sullivan is joined by Lee Kiefer. Kiefer is one of the most skillful and accomplished women fencers in the world. She started fencing at a young age with her siblings under the guidance of her father, who was a former captain of the Duke University…Read More
How does one market to a generation with some members not having been born yet? On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Adweek agencies reporter Kyle O’Brien to discuss Gen Alpha (those born in 2010 and after) and…Read More
Tricia Melton affectionately refers to her CMO role as being “a kid in a candy shop” and, considering the brands under her umbrella, the description feels genuine. Melton is responsible for elevating kids and family programming for the major media and entertainment conglomerate, most famously shows like Adult Swim’s Rick and Morty. Hear more about…Read More
