Major League Baseball teams collect and analyze data in order to recruit and field the best players for their needs. Analytics software and solutions company SAS built on that connection as a way to get kids interested in data analytics by working with McCann New York to create The Battling Lab, a custom AI-powered batting…Read More
Past winners in the California State Fair’s food and drink categories have included Granny’s Famous Applesauce, Bohemian Viking homemade brew and Tomatillo Goddess jam. But when the doors open this Friday for the first time since 2019, the popular event will feature consumables of a different kind, with names like Laughing Gas, Lemon OG, Buddha’s…Read More
It’s only been a mere two months since DTC oral care company Quip chose Mother LA as its AOR, and the agency’s first campaign is already here with teeth as part of its new brand platform of “human-proof oral care.” The ominously named “Save Your Teeth From You” campaign thankfully does not feature anything too…Read More
The Engagement Academy of Sports x Entertainment revealed the winners of the fourth Hashtag Sports Awards Presented by Budweiser at a ceremony during the Hashtag Sports 2022 festival in Las Vegas, hosted by WWE Superstars Kofi Kingston and Xavier Woods. The Hashtag Sports Awards honor excellence in consumer and fan engagement across sports and entertainment,…Read More
Today Forrester Research published a report assessing the strengths and weaknesses of seven holding company media networks. The objective assessment is a CMO’s guide to choosing a media agency partner. Olivia Morley, senior agencies reporter at Adweek, sat down with Jay Pattisall, principal analyst at Forrester, to talk about what industry trends emerged during the…Read More
Corporate synergy alert: People using Meta’s Ray-Ban Stories smart glasses can now take advantage of hands-free calling and messaging on WhatsApp, as well as having the glasses read incoming messages. Ray-Ban Stories users can say, “Hey Facebook, send a message to (contact or group)” to send a WhatsApp message hands-free, or, “Hey Facebook, call (contact)”…Read More
Twitter’s Unmentioning feature is now available to all users across all platforms. The feature allows users to “unmention” or “untag” themselves from tweets. When someone leaves a conversation on Twitter (that is, when someone untags themselves from a tweet or conversation), their username will remain in the tweet, but it will no longer be a…Read More
I recently saw a question on Twitter that piqued my curiosity: “Does anyone know if it’s safe to take a Tesla in a car wash or will I get electrocuted?” Does anyone know if it’s safe to take a Tesla in a car wash or will I get electrocuted — greg (@greg16676935420) July 10, 2022 The question raises two issues: Can I clean an EV using a car wash? Can a car wash cause electrocution? I decided to do some research. Yes, EVs can be cleaned in a car wash $LCID. @LucidMotors high pressure water test!!! Chipped windshield canopy…
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Omnicom Media Group (OMG) and Publicis Media emerged as industry leaders in Forrester’s latest media agency Wave report, receiving praise from analysts for their focus on integrating disciplines, their audience segmentation abilities and the tech platforms that power their planning and activation. (Disclaimer: This reporter previously worked on earlier Wave evaluations.) In the report, released…Read More
The first full-color images from NASA’s James Webb Space Telescope (JWST) have been released — and they’re absolutely breathtaking. That’s because the telescope has yielded the deepest and sharpest infrared photos of the early universe to date. Webb is the largest and most powerful telescope ever launched into space — a promising successor to the famous Hubble Telescope. Here’s are the top three differences between the two telescopes, as per NASA: Webb primarily looks at the universe in the infrared, while Hubble mostly studies it at optical and ultraviolet wavelengths. This makes a big difference, as infrared views can peer…
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