Do you consider fries a crispy, heavenly side to some of your favorite comfort foods, or rather a mere vehicle for your truest, tomato-y love–ketchup (or mayonnaise, for braver souls)? If you believe in the latter notion, Heinz has fried up an effective tool for your deepest condiment cravings: Spoon Friez. Yes, it’s exactly what…Read More
Colleges and universities can be a golden training ground for the next generation of young professional athletes. Still, there are small issues that can serve as rather big barriers for certain groups of students, especially those from marginalized communities. United Airlines has partnered with the PGA Tour for the “Golf is Ours” campaign, which aims…Read More
U.K. publisher Reach plc, which operates more than 130 news sites including The Mirror and Manchester Daily News, announced Monday the commercial debut of a content recommendation tool. Called Neptune Recommender, the product uses machine learning and first-party cookies to serve visitors targeted suggestions for further reading. Internally, the tool aims to lift advertising revenue…Read More
As digital advertising enters its third decade, advertisers are still spending millions funding spammy “made for advertising” sites and disinformation, a new report finds. Media analytics ad-tech firm Ebiquity, in partnership with programmatic research firms Jounce Media and DeepSee, found $115 million in ad spend went toward spammy made-for-advertising (MFA) sites–7.8% of the programmatic budget…Read More
Freelancing the ultimate marmite experience: Some people love it, and some people hate it. If you work in the tech sector or a creative field, it’s probably something you’ve considered (or tried out) at least once. In fact, according to a survey by Upwork, 20% of current employees in the US — that’s 10 million people — are considering going freelance. The perks of working for yourself are obvious: you can choose your own hours (and clients), work from anywhere, and have unlimited freedom. But sometimes, the reality is a little bit different. Imposter syndrome, dry spells at work, shelling…
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The European Parliament has passed into law the Digital Services Act, a regulation that aims to rein in big tech by curbing the spread of illegal content and disinformation on social media platforms in Europe. The DSA aims to limit how big tech collects data, as well as ban ads targeted at children and based…Read More
Modern sports sponsorship pursues a singular goal: the sure thing. Whether it’s reinforcing the National Football League’s argument for Super Bowl week ads, letting Pepsi decode sports fans’ spending patterns or helping both of the above recalibrate their relationship, data plays an increasingly valuable role in streamlining the endorsement process. As the NFL, European soccer…Read More
WPP-owned creative agency VMLY&R has strengthened the U.K. leadership team of its health offering with the hiring of Jo Crouch as managing director and Khalid Latif as executive creative director. Crouch, who was previously the agency’s head of strategy, joined from Weber Shandwick in January after two and a half years there as its head…Read More
It’s far easier now than it’s ever been before.
(You can look it up.)
[Bonus PS: highlighting some climate-related art and artists who helped with the Almanac: Von Wong (launching a new piece this week), Justin Brice Guariglia and Shepard Fairey.]
[Bonus PS2: A major addendum to the Almanac just went live today. It’s free here.]
In a stunt that sounds like it’s straight out of Charlie & The Chocolate Factory, U.K. brand Cadbury has launched two mystery chocolate bars, giving sweet-toothed detectives a chance to win an almost $6,000 (5,000 pound) mystery prize if they’re able to guess the flavors. To promote the competition, the Mondelez-owned brand has literally “broken”…Read More
