Google bolstered its Google Ads offerings with two new products–Asset Library and a video creation tool–as well as a new text-to-voiceover feature. Senior director of product management Eduardo Indacochea explained in a blog post Wednesday, “We want to make it easier to create effective ads for any Google Ads campaign. That starts with improving how…Read More
Google will allow nongaming app developers to offer European users a rival payment option on its Android operating system, the company announced via its blog post. Although a change previously resisted by the company, this move by Google comes after the European Commission, the government body of the European Union, passed the flagship Digital Markets…Read More
Esports and media powerhouse FaZe Clan began trading publicly on the Nasdaq today, following a special purpose acquisition company (SPAC) merger with B. Riley Principal 150 Merger Corp. The brand is listed under the ticker symbols FAZE and FAZEW. The plan to go public was first announced back in October. The deal was initially expected…Read More
The networks formerly known as Great American Country and Ride TV are being renamed again, receiving new monikers for the second time in less than a year. The two channels, now known as GAC Family and GAC Living, will revert to the “Great American” moniker beginning Aug. 20, and will be called Great American Family…Read More
The creator economy is booming on LinkedIn, and the professional network is taking steps to keep it that way, kicking off its second LinkedIn Creator Accelerator Program in the U.S. LinkedIn said last September that it would invest $25 million in the program, which is aimed at helping creators on its platform build their audiences…Read More
FanDuel Group likes online gaming’s odds for continued growth and just bet big on two important pieces of its management team. The company just promoted Christian Genetski, its former chief legal officer, to president after he spent years working with regulators, legislators and other gaming executives to help legalize and structure sports betting throughout the…Read More
Successful ads aren’t just built on creativity, but on research into human psychology. Liberty Mutual owns up to how it’s using proven marketing techniques in its “Something to Help You Remember” campaign from Goodby Silverstein & Partners New York. The campaign features four spots–“Heartwarming,” “Romance,” “Young People” and “Catchy Song”–all opening with a Liberty Mutual…Read More
Back in the early 2000s, Von Dutch’s ubiquitous trucker hats were everywhere, and its line of denim brought us the classic low-rise jeans that were sometimes frayed at the hem, or studded with tons of bling, but never without the iconic Von Dutch logo. That distinctive font embodied the cool Americana aesthetic for a generation….Read More
Nordstrom is making changes just in time for the fall shopping season. Today, the upscale department store chain announced 22-year company veteran Deniz Anders has been promoted from vp of marketing to chief marketing officer. In her new position, Anders will lead all of the Seattle-based company’s marketing efforts, including brand programs, digital marketing, creative…Read More
Launched on Christmas Day in 2021 after spending decades in development, the James Webb Space Telescope is now the largest optical telescope in space. Specializing in infrared astronomy, the Telescope is over 100x more powerful than the Hubble, promising to capture the universe as we have never seen it before. Because let’s face it: as…Read More
