The world of cognac brand Hennessy VSOP is that of elegance and extravagance, which its latest campaign conveys in a global campaign paying tribute to its origins. Introducing its new brand platform “Enter the Show” with a 95-second-long film, directed by Oscar-winner Paolo Sorrentino, the very superior old pale (VSOP) graded cognac leans into the…Read More
The cats are coming for us, as they stage a revolution against refurbished electronics marketplace Back Market’s mission to give second-hand devices more than one life. Back Market, launched in 2014, serves customers across 16 countries across Europe and the U.S. and employs 650 people in offices in New York, Paris, Berlin, Bordeaux and Barcelona,…Read More
The specialty watch publisher Hodinkee, which combines lifestyle reporting with a resale marketplace, added five new staff to its editorial team in August, the latest move in a series of strategic shifts designed to expand the reach and relevance of the company. The hires bring the total editorial headcount of the publisher to 20–and they…Read More
There is one ring to rule them all, but when it comes to TV, there are two major fantasy series ruling piracy viewership. HBO’s first Game of Thrones spinoff, House of the Dragon, and Prime Video’s J. R.R. Tolkien-inspired series, The Lord of the Rings: The Rings of Power, both enjoyed massive audiences in their…Read More
Starting at the top seems like great advice. Deal with the people with power and authority.
Except…
Power and authority aren’t often in the same place.
The real power is usually foundational. What happens when humans interact. The way things are around here. Often, the people who are ostensibly in charge are simply choosing from a few culturally acceptable choices, and those choices are dictated by the foundation.
It might seem like a detour, but it’s actually the cause of change.
The 2012 Disney acquisition of the Star Wars property has led to a whole new era of spin-offs, prequels and expansions. For fans that once spent years or even decades awaiting new content between films, it’s a whole new world, allowing for a level of interaction that was once unheard of for the franchise. Among…Read More
Pinterest has a new chief legal officer, as Wanji Walcott will join the company after holding the same title at Discover Financial Services. She will report directly to CEO Bill Ready and oversee compliance, legal and public policy, succeeding Christine Flores, who had been general counsel since 2017. While at Discover, Walcott managed the company’s…Read More
On this week’s episode of Most Powerful Women in Sports, Adweek’s senior TV reporter Mollie Cahillane is joined by Olympic gold medalist and eight-time world champion Hilary Knight, who broke the all-time points record in the Women’s World Hockey Championship this year. During this episode, we’ll hear how Knight helped make hockey a viable career…Read More
Superstar actor, comedian and entrepreneur Kevin Hart is building an empire that will outlive his fame. Through his multi-platform media company and many brand endeavors, Hart’s entrepreneurial mindset keeps him empowered to break barriers in the business world. Hart joined Adweek’s Jason Lynch during Brandweek to share the secrets to his success and why he…Read More
Meta released Facebook Graph API v15.0 and Marketing API v15.0 Thursday, and the litany of changes was highlighted by the introduction of Advantage custom audience. Rollout starts Sept. 19 for Advantage custom audience, which uses an advertiser’s custom audience to guide delivery and help find more people who are likely to achieve their expressed optimization…Read More
