According to a 2021 report by ArtTactic, only 20% of NFT users and creators are women, less than 16% of all NFT artists are female and NFTs with female-presenting avatars have been valued lower than male-presenting avatars. As the Metaverse continues to blossom, brands, particularly in the fashion and beauty spaces, realize what they create…Read More
Today’s companies are more eager than ever to understand how to leverage Web3 trends and tools for business growth. For the modern entrepreneur, this translates into an unprecedented opportunity to be at the cutting edge of the playbooks that enable brands in any kind of situation to evolve and be successful. Ty Haney, founder of…Read More
As the tsunami of change rears and roars with pandemics, global warming, digitization and crumbling social structures washing over us, we’re looking for new tools to manage our anxiety and become more resilient. The metaverse is emerging as an alternative existence, one which will grow exponentially as real life becomes more difficult due to political…Read More
The word “luxury” has many meanings, but the one constant is that it can be attained by anyone at any level in life regardless of age, lifestyle or income level. “For some, luxury can be time alone. For some, it can be dressing up,” Darren “Daz” McColl, chief marketing officer of Neiman Marcus, told Adweek….Read More
YouTube continues to encourage usage of its YouTube Shorts short-form video option across its platform, and the latest example is the rollout of the option for creators to reply to comments with Shorts. The Google-owned video platform said in a support post, “Creators: We heard that you want to be able to feature comments posted…Read More
Discord allows servers to create Forum Channels where users can carry on multiple conversations in separate posts. To help organize content in Forum Channels, a server’s moderators can add tags to a Forum Channel related to “subcategories” within the channel. Servers also have the option to allow every user to create their own tags. Our…Read More
Nextdoor is getting a kick out of Major League Soccer club Toronto FC. The neighborhood social network entered into an exclusive multiyear partnership with the team, which will include community events, as well as in-venue activations at the club’s stadium, BMO Field, using digital and out-of-home creative. Nextdoor and Toronto FC will recognize a “Neighbor…Read More
Discord allows servers to create Forum Channels where users can carry on multiple organized conversations in separate posts. When a server creates a Forum Channel, the server’s moderators can add guidelines to the channel that list any rules members must follow when posting in it. Our guide will show you how to add guidelines to…Read More
When Roblox’s product team first set out to build an ad placement system on the gaming platform, it faced questions that could end up setting precedents for a nascent form of digital advertising: What qualifies as an impression when a billboard is viewed solely by 3D avatars? Would basic targeting practices spoil the collective sense…Read More
Patagonia founder Yvon Chouinard sent ripples through the business world following his family’s decision to give away the company nearly 50 years after founding it. A self-described “reluctant businessman,” Chouinard has consistently raised the bar for sustainable and ethical business practices. But giving away a $3 billion company pushed the boundaries so far that it…Read More
